Chantal Todé with DMNews shares about her trip to the Marketing Innovation & Discovery Summit hosted at QuantumDigital.
“What I heard from these representatives [agency executives] is that they were there to learn more about digital print and variable data print with the goal of being able to talk authoritatively about these solutions with their bosses and clients.” Read the full article.
View the Marketing Innovation & Discovery Summit Videos.
Join the Marketing Innovation & Discovery Group on LinkedIn.
QuantumDigital is one of eight G7 Master Printers in Texas and one of the first and few pure digital printers worldwide to achieve this distinction.
What does G7 mean?
For corporate print buyers, brand managers and ad agencies, the distinction means that you and your clients can maintain brand integrity across all of your print projects. It changes printing from an art (visual check), to a science. G7 solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.
Find out more abot QuantumDigital and G7 master status by reading the press release.
G7® Master Printer status is awarded by the International Digital Enterprise Alliance (IDEAlliance).
Posté par admin le June 25, 2009 – 10:37 am
Real Estate Postcard Marketing Tip: Write Positively in Your Real Estate Direct Mail
via www.real-estate-news-articles.com Formulation. Sometimes, just a less bit of an alteration in the way you say your communication can create a big disagreement in how group respond to it. To pretending you what I convey, go position to the title of this article, “Mailing Your Succeeding Postcard.” Observe that I didn’t say “If you assemble a card.” I’m presuming that’s just what you’re leaving to do.
The Controversy over Personalized Ads
via www.emarketer.com Over one-half of adults in a 2008 TNS Global and TRUSTe poll were concerned about advertisers using their browsing history to serve relevant ads.
Coldwell Banker connects with YouTube crowd
via www.inman.com One month after launching a branded YouTube channel, Coldwell Banker Real Estate
Posté par admin le June 11, 2009 – 9:26 am
SOFII – Longwood Gardens member acquisition
via www.sofii.org SOFII’s view: Colourful and creatively appealing this package is also a textbook example of good direct mail acquisition practice. Any organisation that has a venue potential members can visit has a tangible advantage, and Longwood Gardens exploit this wisely and to the full, even inviting prospects to bring along a friend. Good stuff.
Real Estate Postcard Marketing Tip: Write Positively in Your Real Estate Direct Mail
via www.articleezinedirectory.com Reframing your postcard message positively can significantly change the impact of your real estate direct mail on the actions of your prospective customers. This simply means constructing your message in a way that focuses your customers’ attention to what you want them to do to help your response rate soar.
Study reveals secret of successful direct mail
via www.data-strategy.co.uk A new survey of UK consumers has shown that one factor is nearly twice as persuasive of consumers to respond – and it is not creative. Timing was named by 66 per cent of a representative sample of 1,000 Britons as the feature of a mailing that is most likely to make them respond, compared to just one third who named design and personalisation.
Posté par admin le June 10, 2009 – 8:21 am
Budgets looking up heading into 2010
via www.btobonline.com BtoB’s updated survey found that 65.7% of marketers will increase their online spending this year; 31.6% will boost spending on direct mail; and 26.0% will increase event spending. Within online marketing, 63.8% of respondents will increase spending on Web site development; 61.6% will increase e-mail marketing; 49.5% will increase search; and 46.2% will increase social media.
Save Time, Money, and Frustration: Generate Your OWN Leads
via www.submityourarticle.com WHAT IS THE SOLUTION? A GOOD MARKETING PLAN! I believe that in the long run the only way to get a steady stream of qualified (qualified meaning more than just being a carbon-based lifeform) leads is to put a multifaceted marketing plan in place. Such a system might consist of: DIRECT MAIL Now before you start groaning, “Oh, not THAT!” and telling me how much you blew on your last postcard campaign, allow me to explain.
Direct Response Postcards vs Content Postcards
via www.wordpressrocket.com What about small business? A lot of time, they subscribe to the idea that if they slap up a website and raise their hand in the air, the customers will come. Not much thought is put into the content or how their target market will perceive the message. Frequently, they will send out some form of direct mail-either a colorful postcard or sales letter/flyer.
