Agencies Explore Digital Print in Austin, Tx
Friday, October 2nd, 2009Chantal Todé with DMNews shares about her trip to the Marketing Innovation & Discovery Summit hosted at QuantumDigital.
“What I heard from these representatives [agency executives] is that they were there to learn more about digital print and variable data print with the goal of being able to talk authoritatively about these solutions with their bosses [...]
QuantumDigital, Inc. Earns G7 Master Printer Status
Monday, September 28th, 2009QuantumDigital is one of eight G7 Master Printers in Texas and one of the first and few pure digital printers worldwide to achieve this distinction.
What does G7 mean?
For corporate print buyers, brand managers and ad agencies, the distinction means that you and your clients can maintain brand integrity across all of your print projects. It [...]
The Direct Marketing Voice Links 6-25-2009
Thursday, June 25th, 2009Real Estate Postcard Marketing Tip: Write Positively in Your Real Estate Direct Mail
via www.real-estate-news-articles.com Formulation. Sometimes, just a less bit of an alteration in the way you say your communication can create a big disagreement in how group respond to it. To pretending you what I convey, go position to the title of this [...]
The Direct Marketing Voice Links 6-11-2009
Thursday, June 11th, 2009SOFII – Longwood Gardens member acquisition
via www.sofii.org SOFII’s view: Colourful and creatively appealing this package is also a textbook example of good direct mail acquisition practice. Any organisation that has a venue potential members can visit has a tangible advantage, and Longwood Gardens exploit this wisely and to the full, even inviting prospects to bring [...]
The Direct Marketing Voice Links 6-10-2009
Wednesday, June 10th, 2009Budgets looking up heading into 2010
via www.btobonline.com BtoB’s updated survey found that 65.7% of marketers will increase their online spending this year; 31.6% will boost spending on direct mail; and 26.0% will increase event spending. Within online marketing, 63.8% of respondents will increase spending on Web site development; 61.6% will increase e-mail marketing; 49.5% [...]
The Direct Marketing Voice Links 6-5-2009
Friday, June 5th, 2009Self-Defense Tips for Your Budget
via www.delivermagazine.com Don’t look now, but budget cutters are greedily eyeing your department. And, in lean times, there is nothing quite like a marketing budget to set off their inner Pavlovian bell. Good luck reasoning with them. You can try explaining that marketing creates sales, and that cutting back in a [...]
The Future of On-demand Print Technology is Here
Monday, April 27th, 2009Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future of marketing and advertising.
Earlier this year, Time [...]
The Direct Marketing Voice Links 3-11-2009
Wednesday, March 11th, 2009Print, Internet and the Stimulus Package
via thedirectmarketingvoice.com
I did want to share with you this article I ran across on the Print CEO blog by Cary Sherburne titled, “Print 2, Internet 19: The effect of the stimulus on the printing industry”
See how people sort your direct mail – Direct Creative Blog
via www.directcreative.com
I’ve pointed out previously [...]
The Direct Marketing Voice Links: 3-2-2009
Monday, March 2nd, 20091to1media: Direct Mail Works Smarter and Harder
Against the backdrop of a slowing economy, there have been varying reports about companies reducing their direct marketing volume. But despite doom-and-gloom forecasts for declining mail due to recession, some companies are helping their clients to continue to make direct mail an effective way to market.
Dr. Joe Webb: Get [...]