Mass Marketing is Dead. Make Way For Personal Marketing.
Friday, March 20th, 2009The days of mass marketing are coming to an end as we enter a new era of personal marketing. As technology advances, marketers are able to gather more and more data about prospective customers and reach them in new and innovative ways. As these changes develop, its important that marketers recognize the changes taking place [...]
Content Is King for Email Delivery
Friday, January 9th, 2009A colleague sent me this link discussing the use of the word “free” in email subject lines. The gist of the article was that using “Free” in the subject line is frowned upon by savvy email marketers because of its potential of triggering spam filters, but that their A/B split testing showed dramatically better response [...]
The Direct Marketing Voice Links: 12-10-2008
Wednesday, December 10th, 2008Radio Business Report/Television Business Report: DM to account for 53% of US ad spend in 2009
Direct Marketing Association Power of Direct Marketing, in 2008 commercial and nonprofit marketers will spend $176.9 billion on direct marketing, accounting for 52.1% of all ad expenditures in the US. These advertising expenditures will generate approximately $2.057 trillion in total [...]
The Direct Marketing Voice Links: 12-08-2008
Monday, December 8th, 2008TMCnet: National Center for Database Marketing (NCDM) 2008 Conference & Exhibition To Be Held December 8-10, 2008
WHAT:
National Center for Database Marketing (NCDM) 2008
Data-Driven Marketing. Bottom Line Results.
WHERE:
Gaylord Palms Resort, Orlando, Florida.
Sales Lead Insights: React Faster to Your Leads to Increase Your ROI
Mac McIntosh cites some interesting statistics on b-to-b marketers’ response times to e-mail inquiries. [...]