The “Auto-personalize Your Mailing” Mailing
Wednesday, August 19th, 2009I have to say, this is a clever idea. As a campaign to promote the ad agency Rapp, and their new name/image, Rapp sent out this interesting piece which consisted of a “box” which contained a button. That button, once you pushed it down, rubber stamped the recipient’s name onto the top of the letter. [...]
What if ad people created the STOP sign?
Tuesday, August 11th, 2009Just a quick post for today. I ran across this while reading the feeds… and I’m still laughing like crazy! Check it out:
EMBED-Creating A Stop Sign – Watch more free videos
Bigger is Not Necessarily Better
Tuesday, February 10th, 2009Everyone knows that everything’s bigger in Texas. Then there’s big oil, big hair, Big Country and Big Ben. But just because these things are bigger doesn’t automatically mean they’re better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast’s 6″x11″ postcards (at QuantumDigital, we [...]
Three Little Letters – The Art of Acronyms
Tuesday, December 16th, 2008Hey, want to spark an instant and lively debate? Walk into your next meeting or family gathering and say these three little letters: M-L-M. Chances are you’ll trigger a wave of rolling eyes, a collective groan, shouts of “pyramid scheme” or, if you’re really lucky, you’ll clear the entire room!
Taken at face value, the individual [...]
The Direct Marketing Voice Links: 12-15-2008
Monday, December 15th, 2008The Direct Marketing Voice: Rethinking Your Messaging… Even for Cheese.
Kraft’s Mary Beth West recently wrote an AdAge article about strategies for selling within a recession. (Unfortunately, an AdAge subscription is required to view the entire article, so for a free glimpse, view the YouTube summary.) The top takeaway that rang true was an emphasis on [...]
Rethinking Your Messaging… Even for Cheese.
Friday, December 12th, 2008Kraft’s Mary Beth West recently wrote an AdAge article about strategies for selling within a recession. (Unfortunately, an AdAge subscription is required to view the entire article, so for a free glimpse, view the YouTube summary.) The top takeaway that rang true was an emphasis on value. Kraft adjusted the way they positioned Kraft Singles [...]
Color Me Influenced
Tuesday, December 9th, 2008As you scamper to and fro from store to store this holiday season, looking for the perfect gift or the best bargain, I’d like to challenge you to do one simple thing: ignore color. Can’t do it, can you? Our brains are hardwired for color… but why? According to an article found on cnet’s News [...]
Digg Spy is Dead
Wednesday, December 3rd, 2008Recently, Digg announced that its little known feature “Digg Spy” is being killed. I am deeply saddened, as this was one of those “gee whiz” features that shone a light into what the future of Web 2.0 could look like (check out Max Kiesler’s capture for a glimpse at the past). Created in 2005, it [...]
Karate Chopping Through a Creative Brick Wall
Tuesday, December 2nd, 2008It happens to all of us and it leaves behind nothing but frustration. I’m referring to the ol’ brain fart, mind freeze, blank canvas, writer’s block… How can one grease up the wheels of creativity and kick start the brain into producing brilliant ideas again?
First, it’s very important to realize that creativity isn’t something that [...]