Postcards in Space!
Tuesday, April 21st, 2009Back on April 1st, we issued a press release that had all the trappings of an April Fools prank. But, as it is often said, good humor always contains a grain of truth. That grain of truth is now revealed by world-renowned space adventurer and video game developer Richard Garriott in a video interview from [...]
Creating Relevant Marketing Promotions Built for Profit
Thursday, January 22nd, 2009I am sure you have tested offers, retested, A/B tested, retested, hit your entire customer base, implemented ad buys touting your excellent offers, reviewed competitor direct mail, print and email promotions – (oh maybe that last one is just me) only to say, “well that didn’t work.”
So the question in my mind today is how [...]
Marketing Campaign Integration is Nothing to Sneeze At
Tuesday, January 20th, 2009As I write this post, I can barely see the screen in front of me. My eyes are watery, my nose is runny and it feels like there’s about 2 lbs of cotton stuffed inside my head. It’s all thanks to a lovely green tree called the Mountain Cedar. Yes, I’m one of the millions [...]
The Direct Marketing Voice Links: 1-08-2009
Thursday, January 8th, 2009The Direct Marketing Voice: Should Your Direct Marketing be in a Recession?
One of the best ways to plan for your business’ future is to learn from the mistakes of others. In a study of 600 “B2B” companies from the years 1980 to 1985, it was found the firms that maintained or increased their advertising spend [...]
Santa Might Skip the Homes of These ‘Bad’ Direct Mail Marketers
Monday, December 22nd, 2008Nonprofit group ForestEthics recently published their third annual list of ‘Naughty and Nice’ direct marketers. The list focuses on sustainable practices in direct mail/catalog marketing and highlights who’s doing a great job at thinking green and who’s not.
The list ranks companies based on four categories:
Where the materials came from to make the paper
If the supply [...]
Email More Efficient than Direct Mail?
Friday, December 5th, 2008As I was scanning the headlines this morning, enjoying a tasty room-temperature Monster MIXXD energy drink, I came across an article in DMNews about a non-profit health organization which has found email to be more effective than direct mail as a means to increase its web traffic:
As a nonprofit organization, TNA needs to make the [...]
Secrets of Successful Postcard Design
Thursday, December 4th, 2008Inside Direct Mail published an article this month titled, “Ways to Design Successful Postcards.” I have to agree with many of the points they mention, even if it would have been nice to get some actual customer case studies or statistics. However, the main point I wanted to comment on really had nothing to do [...]