Is there Interactive Marketing Burnout?
Wednesday, December 30th, 2009It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm. This is the way it should be – no one should be in my home looking over my shoulder as I open my mail. It’s a question of place, and privacy. Direct mail gives us the time [...]
IBM’s First Impression
Wednesday, November 25th, 2009I recently went to a tradeshow where the expo hall was filled with interesting vendors introducing new products and services. The marketing materials often attract your eye… but it was interesting to see who “skimped” on their marketing and branding. I took a photo of the materials from the trade show below, try to pick [...]
Repurpose Magazine Print Ads for Agency Creative – direct creative, that is…
Wednesday, July 22nd, 2009I came across this german magazine ad for Budersand, a hotel & spa, that used a clever play on imagery to get people to stop and think. While the execution itself is being debated on adsoftheworld.com as to whether it’s good creative or not, this ad serves as a good example of how easily creative [...]
Be Different and Enhance Your Brand
Wednesday, May 20th, 2009I came across the new television commercial for Intel which paints a different version of “Rock Stars” that we should admire. Take a quick look:
The tagline “Our rock stars aren’t like your rock stars” says it all – Intel embraces the “nerdy” aspects of their company and propels Ajay Bhatt, co-inventor of the USB, to [...]
Tropicana’s Rebranding Attempt Gone Wrong
Monday, April 6th, 2009I must confess something I’m not proud of thinking. When I heard that PepsiCo’s sales of the Tropicana Pure Premium line had taken a 20% dive after their failed package redesign attempt, a mischievous smirk found its way across my face. Especially within the last few years, I’ve been watching long-established brands take a misguided [...]
Santa Claus: The Retired Salesman from New Jersey?
Tuesday, December 23rd, 2008I never get tired of discovering the origins of things—especially the well-established and iconic things we take for granted every day. Case in point: Santa Claus. The mere mention of his name conjures up an image of an elderly, portly man with red cheeks, twinkling eyes and a snow white beard. But where did this image come [...]