How many times should I advertise?
Wednesday, June 23rd, 2010I’ve been thinking alot about this question, as some who are new to direct marketing have a hard time understanding the time-tested methods that result in positive return on investment. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough. [...]
Is there Interactive Marketing Burnout?
Wednesday, December 30th, 2009It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm. This is the way it should be – no one should be in my home looking over my shoulder as I open my mail. It’s a question of place, and privacy. Direct mail gives us the time [...]
IBM’s First Impression
Wednesday, November 25th, 2009I recently went to a tradeshow where the expo hall was filled with interesting vendors introducing new products and services. The marketing materials often attract your eye… but it was interesting to see who “skimped” on their marketing and branding. I took a photo of the materials from the trade show below, try to pick [...]
Insights from Marketing Leaders at the ANA Conference
Wednesday, November 18th, 2009The Association of National Advertisers event ended Nov. 8th in Phoenix, and many marketing veterans had advice to share for those who are struggling with their sales and marketing efforts. Great thoughts that echo much that we’ve been covering in this blog. Among the marketers interviewed:
Stephen Quinn, Wal-Mart
Keith Levy, Anheuser Busch InBev
Elizabeth Harz, Electronic Arts
Brian [...]
This is not Junk Mail.
Wednesday, November 11th, 2009I received this on Monday and was enamored by the “whole package” of this campaign – from the colors to the personalization. This is one of the most clever direct mail campaigns I’ve seen in a while, because it makes people stop. Think. Re-consider. Below is the envelope which features in stark letters “This is [...]
Jeffrey Stewart of Trekk Cross-media talks about VW’s personalized Facebook campaign
Wednesday, September 16th, 2009Jeffrey Stewart of Trekk Cross-media on Presidential Use of Social Media
Wednesday, September 16th, 2009Jeffrey Stewart, Trekk Cross-media on the Rise of Digital
Wednesday, September 16th, 2009Brett Knobloch on Better Channel Intelligence
Wednesday, September 16th, 2009Receive real time updates by following us here.
Tour of the Facility, explaining Personalized Marketing Collateral
Wednesday, September 16th, 2009LTV & Lessons Learned with Companion Marketing
Wednesday, September 16th, 2009Day 2 Talk about focusing on long term customer value
Sara Costello, Senior Manager, Relationship Marketing with Sylvan Learning
Receive real time updates by following us here.
2008 Direct & Digital ad spend breakout
Tuesday, September 15th, 2009Receive real time updates by following us here.
VP Marketing of Realtor.com speaks on not saturating a channel
Tuesday, September 15th, 2009Frederick Herot, VP Marketing, Realtor.com speaks at the Marketing Innovation & Discovery Summit
Receive real time updates by following us here.
Frederick Herot on Personalizing Direct Mail
Tuesday, September 15th, 2009At the Marketing Innovation Summit 2009
Receive real time updates by following us here.
Marketing Innovation Summit Keynote (part 4)
Tuesday, September 15th, 2009Receive real time updates by following us here.
« Previous Entries