Hi folks! In this video blog, I’m talking about how to create a small business marketing plan and the importance of focusing on your customer’s needs. Leave a comment below and let me know how your marketing plan is shaping up. Thanks!
Watch how the QuantumCards iPhone app lets you send highly targeted postcards directly to your neighborhood prospects while on the go. Small business local marketing made simple vs. the do it yourself approach of the USPS.
Let’s say you have a product or service and you want to make a short video to tell people how awesome it is. What’s that? You don’t have any products or services? Why the heck are you in business? Go make something revolutionary and come back when you’re done!
Ready? Great! Here’s how to make a promo video. Read More »
Video. You’ve watched plenty of it. You know how it can influence behavior. You’ve seen what it can do for those companies blessed with big advertising budgets. But what does it mean for you, the small business owner?
It’s no secret that businesses actively using video in their marketing mix enjoy more sales, more reach, and more visibility than those that don’t. If you still need convincing, a simple online search will reveal thousands of articles, studies and statistics which support this simple fact. I could list a bunch of them right here and now, but that would make for a very long blog post. Read More »
Today, there are plenty of available tools for marketing a small business. However, they can only take you so far if you don’t know the basics of motivating consumer response. Once you’ve captured their attention, how do you get prospects to follow through with action? Here are three things to consider when crafting an effective call-to-action statement.
Call to action: “Words that urge the reader, listener, or
viewer of a sales promotion or message to take an immediate action…”
– via BusinessDictionary.com
For service professionals that conduct most of their business away from the office and out in the field, finding the time for marketing and lead generation can be difficult. However, there are some simple things home services professionals can do in order to kill two birds with one stone, so to speak, and effectively attract new business while working on existing job sites.
1) Make your service trucks and trailers advertise for you.
Vehicle wraps and truck-side billboard advertising isn’t a new concept but it is amazing to see how many service vehicles lack signage of any kind. Those that do often include the bare minimum of information and do little to address why prospects should consider one company over another. It’s no longer enough to slap the company name and a phone number on the car door and expect the phone to ring off the hook. Read More »
Even in today’s social- and digital-media-rich environment, well thought out direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Done correctly, direct mail can be an affordable small business marketing tool that provides exceptional results. And, although there is no secret formula for direct mail design and strategy that will guarantee 100% response from all recipients, there are best practices marketers should follow to increase brand visibility, consumer response rates and overall ROI.
Over time, these fundamentals haven’t changed much. When I asked the question on LinkedIn, “If you only had one direct mail marketing tip to share, what would it be?” these five core essential tips for effective direct mail postcard marketing stood out. Read More »
By 2013, 34.9 percent of the global population—roughly 1.19 billion people—will conduct business while on the go, according to a Worldwide Mobile Worker Population Forecast published by the marketing intelligence firm IDC. A large segment of this group is in their vehicles daily, managing business and marketing efforts from a makeshift office on wheels.
For those in the home services industry—remodelers, home cleaners, landscapers, roofers, real estate agents, etc.—this is especially true. Smart phones and access to productivity apps offer an opportunity to effectively market, manage, and grow business in between appointments, from virtually anywhere. Read More »
During this year’s Future Insights Live conference, a few hand-selected attendees had the opportunity to pitch their mobile or web app to a panel of judges that included, among others, Jason Calacanis, angel investor and founder of the video learning site Mahalo.com, and Jason Nazar, founder of the document resource site, DocStoc.com. After hearing the pitches, the panel asked each presenter questions in order to better understand the apps and the company’s business models.
Through their questions and commentary, they provided the following tips on how to successfully pitch a business and/or product. Although the guidance was for pitching to investors, these same tips apply when speaking to, or marketing to, your customer base. Read More »
It’s official! QuantumDigital just launched QCards, the first direct mail marketing iPhone app designed to help SMBs grow local business while on the go.
Through QCards, users can create, print and mail vibrant, full-color postcards to market their business in local neighborhoods–right from their iPhone. What’s unique about this application is that it offers users the ability to generate neighborhood mailing lists on the fly by using their smartphone’s geo-location feature or by typing in a target location. Service-based business professionals–like house painters, landscapers, real estate agents, or residential cleaners–no longer have to walk door to door distributing business cards or door hangers to prospects surrounding job sites. They can simply take a picture with their iPhone, write a personal message, and even link to their website or a video via QR code, then mail postcards to the neighborhood audience. SMBs can market their business in a matter of minutes; postcards mail next business day so they can start seeing results quickly. Read More »