Reaching Hispanics Through Direct Mail

Posted by QuantumDigital on September 5th, 2014 | Leave a Comment

As the United States’ fastest-growing minority group, the Hispanic Market can be a hugely valuable audience for your business to target. In addition to being the fastest growing demographic in the country, Hispanics are highly responsive to direct mail.

Did you know that 64% of Hispanic adults respond to direct mail advertising they receive? Or that the Hispanic community’s buying power is expected to increase to nearly $1.5 trillion by 2015?

A direct mail campaign targeted at the Hispanic market can produce a great return on investment for your business. In this blog post, we’ll look at the rapid growth of the Hispanic market and share tactics to help you reach Hispanics using direct mail.

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Quick Tip Tuesday: September 2 – How to Improve Your Postcard Performance

Posted by QuantumDigital on September 2nd, 2014 | Leave a Comment

Do you measure the performance of your direct mail postcards? If your campaign is generating qualified leads, you’re definitely doing something right. But did you know that there are ways to find out if your campaign is as good as it could be, with potential improvements helping you to generate even more leads?

Read this post about why you should A/B test your postcards to learn how to test which image, copy, or headline works best to convert your leads.

Quick Tip Tuesday: August 19 – 3 Ways to Boost Your Next Postcard

Posted by QuantumDigital on August 19th, 2014 | Leave a Comment

While consistency is key, sometimes it pays to try something different with your postcard marketing campaign, particularly if you’re not seeing the response you’d like.

Here are 3 pieces of advice for adding an extra boost to your next postcard mailer:

  • When choosing postcard colors keep this in mind: warm colors get warm responses and cold colors get cold. Use bright, warm colors as often as you can.
  • For an extra octane boost on your postcards, consider using capital letters. Used wisely, capital letters suggest greater stature.
  • Postcards with two colors tend to have higher responses than ones with four colors.

Quick Tip Tuesday: August 12 – Farming a Local Neighborhood

Posted by QuantumDigital on August 12th, 2014 | Leave a Comment

Whether you’re a real estate agent or a small business owner serving a specific neighborhood, positioning yourself as an expert in what’s happening in a local area can turn your business into the neighborhood specialist.

Watch this video to learn how this tactic known in real estate as “farming” can help you stay in front of past and prospective customers.

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Quick Tip Tuesday: August 5 – Use Postcards to Motivate, Not Advertise

Posted by QuantumDigital on August 5th, 2014 | Leave a Comment

In real estate or any other small business, mailed postcards should be used to generate responses and leads. Image, branding, and general advertising is better done via newspapers, websites, TV, and radio. You can still say something positive and memorable about your company and service, but do it in a meaningful way that motivates such as including third party validation.

Don’t just say your product or service is great on your postcard mailers- prove it! Use testimonials and past sales to make the case.

Quick Tip Tuesday: July 29 – Twitter for Realtors

Posted by QuantumDigital on July 29th, 2014 | Leave a Comment

Ever wonder how you can use Twitter to brand yourself as a realtor?

Watch this short video to learn how Twitter can help you as a realtor or other small business owner become the go-to person in your industry.

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Need help with Facebook? Check out this post.

How to Use Direct Mail Postcards to Promote a Day Care Facility

Posted by QuantumDigital on April 11th, 2013 | 1 Response

Day care facilities face a rather unique set of circumstances when it comes to marketing themselves to prospective clients. Like any business, they need to present themselves in a positive light, in a way which appeals to the needs of customers. However there are also extra challenges which have to be overcome if the center is to succeed.

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Reaching the Affluent Millennial Using Direct Mail Postcards

Posted by QuantumDigital on April 5th, 2013 | 1 Response

The affluent Millennial is young, trendy and has lots of spare cash to spend. With an income of over $100,000, these under-30s keep a relatively low profile: they don’t boast about their wealth, which is probably why most people would be surprised to hear that, in this difficult economy, according to Forbes there are 11.8 million US households with an affluent Millennial living within them.

Because young people in this group don’t throw money around or conspicuously spend, marketers can find them difficult to identify. They may look and dress like their less wealthy counterparts and socialize in the same spaces. So, how can this group of spenders be reached?

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Get Your Business Cards to Stand Out

Posted by QuantumDigital on March 14th, 2013 | Leave a Comment

Your business cards can be the first impression others get about you and your small business. Making your cards stand out is crucial for increasing your lead generation, reputation and profitability. Print collateral will always play a role in small business marketing, and business cards are the cornerstone tool used. Developing one that stands out takes time, effort and a total understanding of your business brand and image.

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How to Use Direct Mail to Promote a Dental Office

Posted by QuantumDigital on March 7th, 2013 | 1 Response

Dental Postcard Marketing - Springwater DentalAs with many other types of medically-oriented businesses, effective dental marketing and medical marketing takes a number of different forms. The best rate of success typically occurs when several different strategies are combined to provide targeted marketing to those people who are most likely to need the services of a dentist. While almost every dentist office has a website these days, marketing using print materials, either in conjunction with a website or as a stand alone strategy, brings about a great rate of return.

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