Get Your Business Cards to Stand Out

Posted by QuantumDigital on March 14th, 2013 | Leave a Comment

Your business cards can be the first impression others get about you and your small business. Making your cards stand out is crucial for increasing your lead generation, reputation and profitability. Print collateral will always play a role in small business marketing, and business cards are the cornerstone tool used. Developing one that stands out takes time, effort and a total understanding of your business brand and image.

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How to Use Direct Mail to Promote a Dental Office

Posted by QuantumDigital on March 7th, 2013 | 1 Response

Dental Postcard Marketing - Springwater DentalAs with many other types of medically-oriented businesses, effective dental marketing and medical marketing takes a number of different forms. The best rate of success typically occurs when several different strategies are combined to provide targeted marketing to those people who are most likely to need the services of a dentist. While almost every dentist office has a website these days, marketing using print materials, either in conjunction with a website or as a stand alone strategy, brings about a great rate of return.

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Exciting Company News: The Launch of QuantumPostcards™

Posted by QuantumDigital on February 12th, 2013 | 2 Responses

QuantumDigital is pleased to announce the launch of our new quick-order platform, QuantumPostcards™!

QuantumPostcards is a simple, online storefront that takes the hassle out of direct mail postcard marketing and on-demand printing. In a matter of minutes you can generate high-quality postcard mailers and printed materials that go out the door next-business-day.

See our press release for full details and watch this quick video overview for a walkthrough.

Please enjoy this promo code to help you get started!

$10 off one order of $40 or more*. Expires February 23, 2013.
Use PROMO CODE: ORDERQUICK

*One-time use, cannot be combined with other offers. Excludes shipping and tax.

Get started at: quantumpostcards.com

Need more inspiration and advice? Visit the QuantumPostcards Idea Center for marketing best practice tips to help grow your business.

QuantumDigital Teams Up with MarketSharp

Posted by QuantumDigital on October 15th, 2012 | Leave a Comment

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For those of you in the remodeling and home services businesses, we’re excited to tell you that QuantumDigital has teamed up with MarketSharp, a web-based, contact tracking and business management solution for remodeling and home service professionals. Now, MarketSharp customers can easily export their contacts directly from MarketSharp (or choose a new list of prospects on-the-go) and push them to a custom QuantumDigital portal, MarketSharp Mail for fast, turnkey direct mail marketing.

We’ve had a long-standing relationship with MarketSharp, but have now fully integrated QuantumDigital’s direct mail marketing services with theirs. This integration will enhance MarketSharp’s marketing capabilities through the use of QuantumDigital’s robust direct mail and print programs. MarketSharp customers will gain more warm leads by leveraging automation, personalization, and better targeting of direct mail campaigns – all done online.

In a recent press release issued by MarketSharp regarding this integration, Tim Musch, MarketSharp’s director of business development, was quoted as saying “The word on the street is always ‘How to generate MORE leads!’  Through the use of direct mail programs and innovative automation technologies, we are helping customers diversify their lead generation channels to reach prospects in new ways and follow up faster than ever before.”

Check out the full press release for additional details.

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How To: Create a Video Demonstrating Company Culture

Posted by Eric Welch on September 4th, 2012 | Leave a Comment

What’s the first thing you think of when I say, “Zappos?” Shoes? Fair enough. Okay, what’s the second thing? (Hint: it rhymes with “vulture”) Yes! It’s “culture!” Zappos has one of the best, most fun, positive and productive corporate cultures of any company in the world today. Now, for my next question: How did you find out about Zappos amazing company culture?

I fully expect an overwhelming number of you to say “video” — whether it be a video on the official Zappos web site, a repost of a repost on YouTube or Facebook, or as part of a news feature sometime in the past 6 years or so. At any rate, video played a big part in getting the word out about how cool their company culture is, which in turn created a certain perception of the company in the minds of its customers, potential customers, employees, prospective employees, and caused other businesses to take a long, hard look at their own company cultures to see if they could emulate Zappos and grab some of that magic for themselves. Easier said than done, to be sure. Read More »

How to Use Limited Time and Budget to Generate Leads

Posted by QuantumDigital on August 28th, 2012 | 1 Response

Some small business owners aspire to become the next Apple or other big corporation, while others simply pursue the revenue and stability that comes as a result of owning the market in their local area. Small businesses thrive on the next big idea and tend to set very high goals, but these things mean nothing if nobody knows a business exists in the market it serves. Fortunately, by keeping a narrow focus and leveraging some of the latest mobile technologies, small business owners that service specific markets can turn a few dollars – and a just little bit of time – into a lot of qualified leads.

Clearly define your target market
One of the best ways local-market-focused small businesses, such as remodelers, interior designers, and realtors, can get great response from a small budget direct mail campaign is to clearly define their audience. Now, you might be saying to yourself, this is nothing new. You also might be saying you’ve already done that, and that your audience is, of course, homeowners. Great! Let’s compare two hypothetical direct mail campaign scenarios and see which business you’d rather be. Read More »

How To Create A Marketing Plan

Posted by Eric Cosway on August 15th, 2012 | 1 Response

Hi folks! In this video blog, I’m talking about how to create a small business marketing plan and the importance of focusing on your customer’s needs. Leave a comment below and let me know how your marketing plan is shaping up. Thanks!

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How to Create a Promotional Video (and Why It’s a Good Marketing Tool)

Posted by Eric Welch on August 7th, 2012 | 1 Response

Let’s say you have a product or service and you want to make a short video to tell people how awesome it is. What’s that? You don’t have any products or services? Why the heck are you in business? Go make something revolutionary and come back when you’re done!

Ready? Great! Here’s how to make a promo video. Read More »

Why Video Matters More and More to Small Business Owners

Posted by Eric Welch on July 23rd, 2012 | 1 Response

Video Matters

Video. You’ve watched plenty of it. You know how it can influence behavior. You’ve seen what it can do for those companies blessed with big advertising budgets. But what does it mean for you, the small business owner?

It’s no secret that businesses actively using video in their marketing mix enjoy more sales, more reach, and more visibility than those that don’t. If you still need convincing, a simple online search will reveal thousands of articles, studies and statistics which support this simple fact. I could list a bunch of them right here and now, but that would make for a very long blog post. Read More »

4 Home Improvement Marketing Ideas to Increase Job Volume

Posted by Cynthia Fedor on July 6th, 2012 | 2 Responses

For service professionals that conduct most of their business away from the office and out in the field, finding the time for marketing and lead generation can be difficult. However, there are some simple things home services professionals can do in order to kill two birds with one stone, so to speak, and effectively attract new business while working on existing job sites.

1) Make your service trucks and trailers advertise for you.

Vehicle wraps and truck-side billboard advertising isn’t a new concept but it is amazing to see how many service vehicles lack signage of any kind. Those that do often include the bare minimum of information and do little to address why prospects should consider one company over another. It’s no longer enough to slap the company name and a phone number on the car door and expect the phone to ring off the hook. Read More »