What’s the first thing you think of when I say, “Zappos?” Shoes? Fair enough. Okay, what’s the second thing? (Hint: it rhymes with “vulture”) Yes! It’s “culture!” Zappos has one of the best, most fun, positive and productive corporate cultures of any company in the world today. Now, for my next question: How did you find out about Zappos amazing company culture?
I fully expect an overwhelming number of you to say “video” — whether it be a video on the official Zappos web site, a repost of a repost on YouTube or Facebook, or as part of a news feature sometime in the past 6 years or so. At any rate, video played a big part in getting the word out about how cool their company culture is, which in turn created a certain perception of the company in the minds of its customers, potential customers, employees, prospective employees, and caused other businesses to take a long, hard look at their own company cultures to see if they could emulate Zappos and grab some of that magic for themselves. Easier said than done, to be sure. Read More