How To: Create a Video Demonstrating Company Culture

Posted by Eric Welch on September 4th, 2012 | Leave a Comment

What’s the first thing you think of when I say, “Zappos?” Shoes? Fair enough. Okay, what’s the second thing? (Hint: it rhymes with “vulture”) Yes! It’s “culture!” Zappos has one of the best, most fun, positive and productive corporate cultures of any company in the world today. Now, for my next question: How did you find out about Zappos amazing company culture?

I fully expect an overwhelming number of you to say “video” — whether it be a video on the official Zappos web site, a repost of a repost on YouTube or Facebook, or as part of a news feature sometime in the past 6 years or so. At any rate, video played a big part in getting the word out about how cool their company culture is, which in turn created a certain perception of the company in the minds of its customers, potential customers, employees, prospective employees, and caused other businesses to take a long, hard look at their own company cultures to see if they could emulate Zappos and grab some of that magic for themselves. Easier said than done, to be sure. Read More »

How to Use Limited Time and Budget to Generate Leads

Posted by QuantumDigital on August 28th, 2012 | 1 Response

Some small business owners aspire to become the next Apple or other big corporation, while others simply pursue the revenue and stability that comes as a result of owning the market in their local area. Small businesses thrive on the next big idea and tend to set very high goals, but these things mean nothing if nobody knows a business exists in the market it serves. Fortunately, by keeping a narrow focus and leveraging some of the latest mobile technologies, small business owners that service specific markets can turn a few dollars – and a just little bit of time – into a lot of qualified leads.

Clearly define your target market
One of the best ways local-market-focused small businesses, such as remodelers, interior designers, and realtors, can get great response from a small budget direct mail campaign is to clearly define their audience. Now, you might be saying to yourself, this is nothing new. You also might be saying you’ve already done that, and that your audience is, of course, homeowners. Great! Let’s compare two hypothetical direct mail campaign scenarios and see which business you’d rather be. Read More »

How To Create A Marketing Plan

Posted by Eric Cosway on August 15th, 2012 | 1 Response

Hi folks! In this video blog, I’m talking about how to create a small business marketing plan and the importance of focusing on your customer’s needs. Leave a comment below and let me know how your marketing plan is shaping up. Thanks!

YouTube Preview Image

How to Create a Promotional Video (and Why It’s a Good Marketing Tool)

Posted by Eric Welch on August 7th, 2012 | 1 Response

Let’s say you have a product or service and you want to make a short video to tell people how awesome it is. What’s that? You don’t have any products or services? Why the heck are you in business? Go make something revolutionary and come back when you’re done!

Ready? Great! Here’s how to make a promo video. Read More »

Why Video Matters More and More to Small Business Owners

Posted by Eric Welch on July 23rd, 2012 | 1 Response

Video Matters

Video. You’ve watched plenty of it. You know how it can influence behavior. You’ve seen what it can do for those companies blessed with big advertising budgets. But what does it mean for you, the small business owner?

It’s no secret that businesses actively using video in their marketing mix enjoy more sales, more reach, and more visibility than those that don’t. If you still need convincing, a simple online search will reveal thousands of articles, studies and statistics which support this simple fact. I could list a bunch of them right here and now, but that would make for a very long blog post. Read More »

4 Home Improvement Marketing Ideas to Increase Job Volume

Posted by Cynthia Fedor on July 6th, 2012 | 2 Responses

For service professionals that conduct most of their business away from the office and out in the field, finding the time for marketing and lead generation can be difficult. However, there are some simple things home services professionals can do in order to kill two birds with one stone, so to speak, and effectively attract new business while working on existing job sites.

1) Make your service trucks and trailers advertise for you.

Vehicle wraps and truck-side billboard advertising isn’t a new concept but it is amazing to see how many service vehicles lack signage of any kind. Those that do often include the bare minimum of information and do little to address why prospects should consider one company over another. It’s no longer enough to slap the company name and a phone number on the car door and expect the phone to ring off the hook. Read More »

5 Tips for Effective Direct Mail Postcard Campaigns

Posted by Cynthia Fedor on June 15th, 2012 | 5 Responses

http://thedirectmarketingvoice.com/wp-content/uploads/2012/06/kitty_mailbox.jpgEven in today’s social- and digital-media-rich environment, well thought out direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Done correctly, direct mail can be an affordable small business marketing tool that provides exceptional results.  And, although there is no secret formula for direct mail design and strategy that will guarantee 100% response from all recipients, there are best practices marketers should follow to increase brand visibility, consumer response rates and overall ROI.

Over time, these fundamentals haven’t changed much. When I asked the question on LinkedIn, “If you only had one direct mail marketing tip to share, what would it be?” these five core essential tips for effective direct mail postcard marketing stood out. Read More »

7 Apps for Managing and Growing Business from Your Office on Wheels

Posted by Cynthia Fedor on May 10th, 2012 | Leave a Comment

in car mobile office

By 2013, 34.9 percent of the global population—roughly 1.19 billion people—will conduct business while on the go, according to a Worldwide Mobile Worker Population Forecast published by the marketing intelligence firm IDC. A large segment of this group is in their vehicles daily, managing business and marketing efforts from a makeshift office on wheels.

For those in the home services industry—remodelers, home cleaners, landscapers, roofers, real estate agents, etc.—this is especially true. Smart phones and access to productivity apps offer an opportunity to effectively market, manage, and grow business in between appointments, from virtually anywhere. Read More »

6 Things to Know About Pitching Your Business, Product, or Service–Tips from an Angel Investor

Posted by Cynthia Fedor on May 3rd, 2012 | 1 Response

During this year’s Future Insights Live conference, a few hand-selected attendees had the opportunity to pitch their mobile or web app to a panel of  judges that included, among others, Jason Calacanis, angel investor and founder of the video learning site Mahalo.com, and Jason Nazar, founder of the document resource site, DocStoc.com. After hearing the pitches, the panel asked each presenter questions in order to better understand the apps and the company’s business models.

Through their questions and commentary, they provided the following tips on how to successfully pitch a business and/or product. Although the guidance was for pitching to investors, these same tips apply when speaking to, or marketing to, your customer base. Read More »

QuantumDigital Launches QCards, the First Ever Direct Mail Marketing iPhone App

Posted by Cynthia Fedor on April 11th, 2012 | 2 Responses

local direct mail postcard marketing

It’s official! QuantumDigital just launched QCards, the first direct mail marketing iPhone app designed to help SMBs grow local business while on the go.

Through QCards, users can create, print and mail vibrant, full-color postcards to market their business in local neighborhoods–right from their iPhone. What’s unique about this application is that it offers users the ability to generate neighborhood mailing lists on the fly by using their smartphone’s geo-location feature or by typing in a target location. Service-based business professionals–like house painters, landscapers, real estate agents, or residential cleaners–no longer have to walk door to door distributing business cards or door hangers to prospects surrounding job sites. They can simply take a picture with their iPhone, write a personal message, and even link to their website or a video via QR code, then mail postcards to the neighborhood audience. SMBs can market their business in a matter of minutes; postcards mail next business day so they can start seeing results quickly. Read More »