As the United States’ fastest-growing minority group, the Hispanic Market can be a hugely valuable audience for your business to target. In addition to being the fastest growing demographic in the country, Hispanics are highly responsive to direct mail.
Did you know that 64% of Hispanic adults respond to direct mail advertising they receive? Or that the Hispanic community’s buying power is expected to increase to nearly $1.5 trillion by 2015?
A direct mail campaign targeted at the Hispanic market can produce a great return on investment for your business. In this blog post, we’ll look at the rapid growth of the Hispanic market and share tactics to help you reach Hispanics using direct mail.