Here are 3 pieces of advice for adding an extra boost to your next postcard mailer:
- When choosing postcard colors keep this in mind: warm colors get warm responses and cold colors get cold. Use bright, warm colors as often as you can.
- For an extra octane boost on your postcards, consider using capital letters. Used wisely, capital letters suggest greater stature.
- Postcards with two colors tend to have higher responses than ones with four colors.