Quick Tip Tuesday: January 20 -Content Layout for Postcards

Posted by QuantumDigital on January 20th, 2015 | Leave a Comment

When constructing a direct marketing message, the layout of the content is just as important as the content itself. A layout and design that is cluttered or hard to follow can deter your customer from reading and or understanding your message which means your ROI and business suffer. QuantumDigital CMO Eric Cosway has shared a few layout guidelines you can use to simplify the design of your direct mail postcard to make it more visually appealing and easy to read.

Use a ragged-right margin rather than a justified setting on your postcard copy. The ragged-right margin helps guide your reader’s eye through the postcard text in a naturally seamless way. It’s also important to use a font that is clearly legible and large enough for your reader to view comfortably. When sharing multiple features in a listing it helps to use bullets, checkmarks, or numbers. This breaks up your copy and gives the postcard a nice balance between white space and text. 

Do you have tips on layout for postcard content? Please share them with us, we’d love to hear from you!

3 Reasons to Send Postcards for Business in February 2015

Posted by QuantumDigital on January 9th, 2015 | 1 Response

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter.

From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February.

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Quick Tip Tuesday: December 30 – Dedicate Time to Marketing in 2015

Posted by QuantumDigital on December 30th, 2014 | Leave a Comment

With 2015 just around the corner, you’re probably working on your list of resolutions – personal and professional. One of your resolutions should be to dedicate time to marketing so you don’t wind up on the lead generation roller coaster that alternates crazy busy times and complete dry spells.

Watch this video to learn just how much time you should dedicate to marketing and why it’s important to stay on top of it on a consistent basis.

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What are some of your other New Year’s resolutions for 2015? Share them in the comments below!

15 Integrated Marketing Blogs to Follow

Posted by QuantumDigital on December 19th, 2014 | Leave a Comment

Searching for content about integrated marketing? Whether you’re interested in creating your own integrated marketing campaign or simply want to learn more about the topic, following the top integrated marketing blogs is a great idea.

From collaborative marketing news websites to insider marketing blogs, we’ve listed the 15 best blogs to read to improve your integrated marketing skills, put together your own integrated campaign, and help your business grow.
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4 Reasons to Send Small Business Postcards in January

Posted by QuantumDigital on December 11th, 2014 | 3 Responses

January is a month of growth and progress. For marketers, it’s also a month that’s full of opportunities. From helping people achieve their New Year’s resolutions to marketing your B2B services, there are numerous ways to stand out in January.

In this guide, we’ve shared four reasons to send direct mail postcards to promote your business in January. Whether you’re a personal trainer, a B2B firm or a local bookstore, read on to learn how you can make January a mega-successful month.
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Quick Tip Tuesday: December 9 – In a Time Crunch? Holiday Mailings 2014

Posted by QuantumDigital on December 9th, 2014 | Leave a Comment

The holidays are almost here, and they’re coming fast. Whether you’re realizing you need to get some personal mail out the door, or promote an offer quickly to move some end-of-year inventory, these quick tips are for you.

For your time-sensitive personal and business mailings: first class postage is the best option for time sensitive postcards. The USPS estimates a 1 – 3 business day delivery time nationally.

For your end-of year or holiday offer: re-mail quickly – if you plan to do a follow-up mailing, don’t wait longer than three to five days. Otherwise, people will have completely forgotten what they received before.

Also, don’t forget to check when the post office will be closed or closing early. A list of their holiday closings can be found here.

 

Quick Tip Tuesday: December 2 – YouTube Marketing for Realtors

Posted by QuantumDigital on December 2nd, 2014 | Leave a Comment

As a realtor or other small business owner, YouTube is a great way to showcase your personality and get people to like you before they ever even meet you in person.

Watch this quick video to learn how to put YouTube to work in your real estate marketing strategy. Consider using an integrated marketing approach, using a direct mail postcard to drive traffic to your YouTube channel.

Are you using YouTube to introduce yourself to your prospects? Link to your channel in the comments below!

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3 Reasons to Send Postcards for Business in December

Posted by QuantumDigital on November 26th, 2014 | Leave a Comment

December is rapidly approaching. While the final month of the year can be a weak one for B2B companies, it’s typically the best month of all for retailers, local businesses and more.

From Christmas shopping catalogs to products and services that help people meet their New Year’s resolutions, we’ve put together a list of three reasons to send out direct mail postcards promoting your business in December.
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Quick Tip Tuesday: November 25 – Offer Expires December 5

Posted by QuantumDigital on November 25th, 2014 | Leave a Comment

Did the title of this blog post catch your attention? Good! Now you’re ready to learn why by reading this week’s quick tip.

If on your direct mail postcards you are offering free Comparative Market Analysis (CMA) or other real estate market reports, consider including a limited time offer or expiration period. For example: “This free CMA report offer expires on December 5th”. Limited time offers that use actual dates to motivate action work better than “This offer expires in 10 days”.

 

Quick Tip Tuesday: November 18 – Excuses to Stay in Touch Using Postcards

Posted by QuantumDigital on November 18th, 2014 | 1 Response

With the holiday season and New Year quickly approaching, many realtors and small business owners are using this time to plan for success in 2015. This is a great time to map out your direct mail postcard calendar to stay in touch with your farming list and sphere of influence. Watch this video for some ideas to stay in touch throughout the year using postcards that go beyond the typical birthday wishes.

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Need some more ideas? Check out these excuses to mail.