Quick Tip Tuesday: November 18 – Excuses to Stay in Touch Using Postcards

Posted by QuantumDigital on November 18th, 2014 | 1 Response

With the holiday season and New Year quickly approaching, many realtors and small business owners are using this time to plan for success in 2015. This is a great time to map out your direct mail postcard calendar to stay in touch with your farming list and sphere of influence. Watch this video for some ideas to stay in touch throughout the year using postcards that go beyond the typical birthday wishes.

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Need some more ideas? Check out these excuses to mail.

How to Reach Generation Y with Integrated Marketing

Posted by QuantumDigital on November 14th, 2014 | Leave a Comment

There’s an assumption among many that Generation Y – people born between the mid-1980s and the early 2000s – is extremely difficult to reach via traditional media and direct mail.

Like most assumptions, it’s equal parts true and untrue. While Gen Y is far more involved in digital media than previous generations, its members are also highly responsive to direct mail and other more “traditional” forms of marketing.

One reason for this is digital marketing overload. Like Allison Schiff mentioned in Direct Marketing News last year, many millennials face inboxes full of marketing messages, causing them to zone out of digital media and look to traditional media.

An impressive 50% of Gen Y finds print deals in newspapers. 33% of Gen Y uses direct mail to learn more about products, offers and brands. Far from being 100% digital, Generation Y pays attention to all marketing channels.

Since Gen Y pays close attention to almost all marketing channels, the importance of having an integrated marketing strategy – one in which your marketing message is consistent online, offline, in print and in direct mail – is greater than ever.

In this guide, we’ll share three effective strategies that you can use to combine your digital, print and direct marketing strategies to connect with Generation Y.
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Quick Tip Tuesday: November 4 – Use Colors That Sell

Posted by QuantumDigital on November 4th, 2014 | 1 Response

Whether you’re working on a new postcard direct mail campaign or revamping an existing one, reconsider the color palette you’re using. Here are a few quick tips all about choosing the best colors for your next campaign.

Color postcards are 25-30% more effective than black and white.

Postcards with two colors tend to have higher responses than ones with four colors.

Use colors that sell. Throw away your pastel swatch book. Use bold primary colors – red, yellow, blue. Avoid designer tones, especially earth tones. Agitate the reader, don’t pacify.

If you want more information about the psychology behind color in postcard marketing, read Playing with Color Basics: Psychology and the Technicolor Postcard.

Also, when you’re ordering your postcards don’t forget to add a protective UV coating. It helps your cards and colors look their best as the work themselves through the mail system.

Quick Tip Tuesday: October 28 – Networking for Realtors

Posted by QuantumDigital on October 28th, 2014 | Leave a Comment

Real estate is all about networking. It’s not what you know, but rather who you know.

Whether you’re a networking novice or pro, watch this quick video to brush up on some networking basics.

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How to Design a Real Estate Flyer Yourself Using Canva

Posted by QuantumDigital on October 23rd, 2014 | Leave a Comment

Whether you’re a homeowner interested in selling your property independently or a real estate agent searching for the perfect buyers, having the right real estate flyer available is a great way to market your listing.

Many realtors hire a graphic designer to design their real estate flyers. It can be an expensive and slow process – one that can be avoided if you design your own real estate flyer using an online design app called Canva.

Designing a real estate flyer using Canva is refreshingly easy. Better yet, once you’ve created your first flyer, you’ll have a template that you can use whenever you have a new property to market.

In this guide, we’ll show you how to design your own real estate flyer, from choosing the right background color to adding pictures of your property, persuasive copy, and your contact information.

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4 Reasons to Send Postcards for Business in November

Posted by QuantumDigital on October 10th, 2014 | Leave a Comment

November is a great month for marketing your business. With two public holidays, each offering the opportunity to get in touch with your target market, and the beginning of the pre-Christmas season, marketing opportunities are numerous in November.

In this post, we’ll share four creative and effective reasons to send your direct mail postcards in November. From significant public holidays to seasonal weather changes, read on to learn why November is a great time to launch your campaign.
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Quick Tip Tuesday: October 7 – How to Write Better Copy

Posted by QuantumDigital on October 7th, 2014 | Leave a Comment

Sometimes coming up with the right words to communicate with your audience can be tough, and it’s no different with direct mail postcards. Fortunately, there are some tried and true techniques that you can always fall back on when you find yourself at a loss for words.

Try incorporating the word “free” into your next direct mail campaign and see what happens to your response.

Here are 5 Ways to Use “Free” to Write Better Copy:

  1.  Offer a free sample to generate leads
  2. Focus on benefits before offering freebies
  3. Make sure your free offer isn’t deceptive
  4. Offer free bonuses instead of free giveaways
  5. Make your free offer feel unique and personal

Reaching Baby Boomers Through Direct Mail Postcards

Posted by QuantumDigital on October 3rd, 2014 | Leave a Comment

Did you know that Baby Boomers control 70% of all disposable income? The Baby Boomer demographic is arguably the most valuable of all for marketers due to its combination of significant buying power, openness to new brands, and high direct mail response rate.

In this guide, we’ll share four techniques that you can use to reach Baby Boomers through your direct mail postcards. Discover how you can make your marketing strategy Boomer-friendly and profitable.

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Quick Tip Tuesday: September 30 – Develop a Marketing Plan

Posted by QuantumDigital on September 30th, 2014 | Leave a Comment

Let’s be honest. Have you created a marketing plan for your real estate business, or are you just flying by the seat of your pants? If you’re just rolling with the punches, don’t worry – you’re not alone and we’re here to help.

Watch this video to learn 8 simple steps that can help you create a marketing plan; one that you can use to measure your success.

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Reaching Generations X and Y Through Direct Mail Postcards

Posted by QuantumDigital on September 25th, 2014 | Leave a Comment

A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers are seemingly convinced that Generations X and Y simply won’t respond to traditional marketing tactics.

From TV and radio to direct mail, the reality is that the most effective ways to reach Gen X and Y are surprisingly traditional. Yes, there’s social media, email, and several other digital platforms; there’s also traditional direct mail marketing.

77% of Generation X and 63% of Generation Y consumers have purchased products via direct mail. The idea that today’s young adults don’t respond well to non-digital marketing couldn’t be further from the truth.

In this guide, we’ll share four simple but effective tactics that you can use to reach Generation X (people born from 1965 to the mid-1980s) and Generation Y (people born from the early 1980s onwards) using direct mail postcards.

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