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Quick Tip Tuesday: February 10- Building Your Real Estate Brand Identity

Posted by QuantumDigital on February 10th, 2015 | 1 Response

You’ve created a brand identity for you business, but now what? The next step is to take your real estate brand identity concept and develop it by integrating it throughout your marketing campaign. Your image and marketing should all work together to reinforce your brand to leave a lasting impression on your clients and prospects. Watch this video to find out how to build your real estate brand and grow your business.

Do you have any real estate branding tips that we didn’t cover? Share them by leaving a comment below!

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The 6 Rules of Postcard Marketing for Realtors

Posted by QuantumDigital on February 6th, 2015 | 1 Response

While real estate postcards might not receive as much buzz among marketers as the latest social media platform, they’re one of the most reliable ways to generate leads, sales, and clients for your real estate business.

Real estate direct mail marketing is both a science and an art, requiring equal doses of data-driven marketing insight and great design. With the right combination of art, copy, and targeting, a postcard campaign can fuel your real estate business’s growth.

Are you considering a postcard campaign for your real estate business? Read on to discover six rules of direct mail postcard marketing for realtors looking to bring in new leads, appointments, and sales.

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Quick Tip Tuesday: February 3 – Real Estate Postcards: Build Your List

Posted by QuantumDigital on February 3rd, 2015 | 1 Response

A direct mail postcard campaign can attract new leads, reestablish relations with stale prospects, and even create referrals…that is, if it reaches the right people. The truth is, a direct mail campaign does no good for the realtor or consumer if it doesn’t reach the people who would benefit from the message. Having the right people on your mailing list is extremely important when investing in a direct marketing campaign. With the right list of prospects, existing clients, and influencers on your list, you are more likely to get positive responses and close more deals. Keep these tips in mind when creating your next real estate postcard campaign:

Determine the socioeconomic status of the households in your mailing lists and tailor your marketing message to match. This goes beyond the benefits of personalizing a message because it shows the recipient that you understand their unique needs. This form of segmentation will allow you to send the right message to the right target at the right time. Also keep in mind that your various mailing lists need to be reevaluated, sorted, and scrubbed once every six months. This is the perfect time to make sure your list members are receiving your postcards with messages that are helpful and relevant to them.

Do you have a tip on how to build the perfect mailing list? Leave a comment below, we’d love to hear from you!



Quick Tip Tuesday: January 20 -Content Layout for Postcards

Posted by QuantumDigital on January 20th, 2015 | 1 Response

When constructing a direct marketing message, the layout of the content is just as important as the content itself. A layout and design that is cluttered or hard to follow can deter your customer from reading and or understanding your message which means your ROI and business suffer. QuantumDigital CMO Eric Cosway has shared a few layout guidelines you can use to simplify the design of your direct mail postcard to make it more visually appealing and easy to read.

Use a ragged-right margin rather than a justified setting on your postcard copy. The ragged-right margin helps guide your reader’s eye through the postcard text in a naturally seamless way. It’s also important to use a font that is clearly legible and large enough for your reader to view comfortably. When sharing multiple features in a listing it helps to use bullets, checkmarks, or numbers. This breaks up your copy and gives the postcard a nice balance between white space and text. 

Do you have tips on layout for postcard content? Please share them with us, we’d love to hear from you!

3 Reasons to Send Postcards for Business in February 2015

Posted by QuantumDigital on January 9th, 2015 | 2 Responses

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter.

From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February.

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Quick Tip Tuesday: December 30 – Dedicate Time to Marketing in 2015

Posted by QuantumDigital on December 30th, 2014 | Leave a Comment

With 2015 just around the corner, you’re probably working on your list of resolutions – personal and professional. One of your resolutions should be to dedicate time to marketing so you don’t wind up on the lead generation roller coaster that alternates crazy busy times and complete dry spells.

Watch this video to learn just how much time you should dedicate to marketing and why it’s important to stay on top of it on a consistent basis.

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What are some of your other New Year’s resolutions for 2015? Share them in the comments below!

15 Integrated Marketing Blogs to Follow

Posted by QuantumDigital on December 19th, 2014 | Leave a Comment

Searching for content about integrated marketing? Whether you’re interested in creating your own integrated marketing campaign or simply want to learn more about the topic, following the top integrated marketing blogs is a great idea.

From collaborative marketing news websites to insider marketing blogs, we’ve listed the 15 best blogs to read to improve your integrated marketing skills, put together your own integrated campaign, and help your business grow.
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4 Reasons to Send Small Business Postcards in January

Posted by QuantumDigital on December 11th, 2014 | 3 Responses

January is a month of growth and progress. For marketers, it’s also a month that’s full of opportunities. From helping people achieve their New Year’s resolutions to marketing your B2B services, there are numerous ways to stand out in January.

In this guide, we’ve shared four reasons to send direct mail postcards to promote your business in January. Whether you’re a personal trainer, a B2B firm or a local bookstore, read on to learn how you can make January a mega-successful month.
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Quick Tip Tuesday: December 9 – In a Time Crunch? Holiday Mailings 2014

Posted by QuantumDigital on December 9th, 2014 | Leave a Comment

The holidays are almost here, and they’re coming fast. Whether you’re realizing you need to get some personal mail out the door, or promote an offer quickly to move some end-of-year inventory, these quick tips are for you.

For your time-sensitive personal and business mailings: first class postage is the best option for time sensitive postcards. The USPS estimates a 1 – 3 business day delivery time nationally.

For your end-of year or holiday offer: re-mail quickly – if you plan to do a follow-up mailing, don’t wait longer than three to five days. Otherwise, people will have completely forgotten what they received before.

Also, don’t forget to check when the post office will be closed or closing early. A list of their holiday closings can be found here.


Quick Tip Tuesday: December 2 – YouTube Marketing for Realtors

Posted by QuantumDigital on December 2nd, 2014 | Leave a Comment

As a realtor or other small business owner, YouTube is a great way to showcase your personality and get people to like you before they ever even meet you in person.

Watch this quick video to learn how to put YouTube to work in your real estate marketing strategy. Consider using an integrated marketing approach, using a direct mail postcard to drive traffic to your YouTube channel.

Are you using YouTube to introduce yourself to your prospects? Link to your channel in the comments below!

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