Fundraising is an important part of the life of any nonprofit organization or charity. In order to continue functioning, these organizations need to raise a certain amount of money on a regular basis. While informal events and collection boxes can contribute to the organization’s running costs, often a nonprofit will need a more formal marketing campaign in place in order to get any significant amount of funding.
Today’s tip is less about the nuts and bolts of direct mail, and more about how to make time for lead generation practices. How can direct mail and other marketing and lead generating tactics be of any benefit to a business if no time is spent on outreach? In any business, unless you are fortunate enough to have a dedicated marketing and sales team, lead nurturing can easily get deprioritized and lost in the shuffle. Carving out time for these activities can be particularly challenging for small business owners. Here’s a quick tip that can be an important first step in making lead generation a priority in any organization, regardless of size.
Block off 2-3 hours every day so that you can focus on lead generation and staying in touch activities (personal notes, postcards, emails and calls). Putting it on your calendar is easy, implementing it as a daily ritual is the hard part. Protect your lead generation focus time.
Day care facilities face a rather unique set of circumstances when it comes to marketing themselves to prospective clients. Like any business, they need to present themselves in a positive light, in a way which appeals to the needs of customers. However there are also extra challenges which have to be overcome if the center is to succeed.
Monday April 15 is the IRS tax filing deadline! Tax season is a prime time for small businesses to market products and services using direct mail. After all, lots of potential customers may be walking around with an extra bit of money in their bank accounts or are about to receive a refund check. Not everyone will get a tax return, however, and many people will be writing checks. It’s important to consider both scenarios when planning a direct mail postcard campaign.
Capitalize on this marketing opportunity by offering special promotions during this time. Begin a postcard mail campaign today, messaging your promotion as a way for consumers to stretch their refund dollars. This way, your product or service is top of mind when that refund check comes in.
The affluent Millennial is young, trendy and has lots of spare cash to spend. With an income of over $100,000, these under-30s keep a relatively low profile: they don’t boast about their wealth, which is probably why most people would be surprised to hear that, in this difficult economy, according to Forbes there are 11.8 million US households with an affluent Millennial living within them.
Because young people in this group don’t throw money around or conspicuously spend, marketers can find them difficult to identify. They may look and dress like their less wealthy counterparts and socialize in the same spaces. So, how can this group of spenders be reached?
For this week’s Quick Tip Tuesday, we’d like to share some compelling statistics from the National Sales Executive Association:
2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact
As you can see, consistency and persistence pay off. Don’t give up after your first direct mail contact, but rather send a steady stream of postcard mailings to your prospect list – repetition is crucial in turning a prospect into a customer.
To help you get started making that first direct mail contact, here’s a PROMO CODE you can use at QuantumPostcards.com. But hurry – it expires on April 10, 2013!
CODE*: APRILSOC
*Order 150 or more direct mail jumbo postcards on QuantumPostcards.com and get $10 off your order.
Excludes tax. One-time use offer is non-transferable and cannot be combined with other offers.
Expires 4/10/2013
The success of any direct mail campaign has as much to do with your list as it does with your offer. Make your direct mail piece both more effective for your business and more relevant to its recipients with today’s direct mail tip.
Combine direct mail and list demographic targeting (gender, income, age, homeowners or renters, etc) and / or geo mapping tools to effectively create a direct mail strategy that reaches a qualified audience. Taking the time to target your perfect prospect will allow you to get more out of your direct marketing efforts.
With Spring underway and gorgeous colors popping up everywhere, we feel like a direct mail tip about color would be appropriate!
Full color postcards are more eye catching than plain black and white ones. Delivered already “opened”, high impact colorful postcards are hard to ignore. Use colors and professional designs that are vibrant and attractive – these tend to get more attention.
Your business cards can be the first impression others get about you and your small business. Making your cards stand out is crucial for increasing your lead generation, reputation and profitability. Print collateral will always play a role in small business marketing, and business cards are the cornerstone tool used. Developing one that stands out takes time, effort and a total understanding of your business brand and image.
Here’s an excellent direct mail tip from Gary Keller’s book, The Millionaire Real Estate Agent. Although it is real estate specific, this tip can be applied to any small business.
Invest in yourself, market your name and local presence. According to NAR, 86.5% of all sellers seem to only have room in their minds for 1-2 real estate agents. It is important to have a systematic direct mail monthly program that keeps you top of mind. The name of the game is to get “mind share” in your local target communities.
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