Quick Tip Tuesday: October 7 – How to Write Better Copy

Posted by QuantumDigital on October 7th, 2014 | Leave a Comment

Sometimes coming up with the right words to communicate with your audience can be tough, and it’s no different with direct mail postcards. Fortunately, there are some tried and true techniques that you can always fall back on when you find yourself at a loss for words.

Try incorporating the word “free” into your next direct mail campaign and see what happens to your response.

Here are 5 Ways to Use “Free” to Write Better Copy:

  1.  Offer a free sample to generate leads
  2. Focus on benefits before offering freebies
  3. Make sure your free offer isn’t deceptive
  4. Offer free bonuses instead of free giveaways
  5. Make your free offer feel unique and personal

Reaching Baby Boomers Through Direct Mail Postcards

Posted by QuantumDigital on October 3rd, 2014 | Leave a Comment

Did you know that Baby Boomers control 70% of all disposable income? The Baby Boomer demographic is arguably the most valuable of all for marketers due to its combination of significant buying power, openness to new brands, and high direct mail response rate.

In this guide, we’ll share four techniques that you can use to reach Baby Boomers through your direct mail postcards. Discover how you can make your marketing strategy Boomer-friendly and profitable.

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Quick Tip Tuesday: September 30 – Develop a Marketing Plan

Posted by QuantumDigital on September 30th, 2014 | Leave a Comment

Let’s be honest. Have you created a marketing plan for your real estate business, or are you just flying by the seat of your pants? If you’re just rolling with the punches, don’t worry – you’re not alone and we’re here to help.

Watch this video to learn 8 simple steps that can help you create a marketing plan; one that you can use to measure your success.

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Reaching Generations X and Y Through Direct Mail Postcards

Posted by QuantumDigital on September 25th, 2014 | Leave a Comment

A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers are seemingly convinced that Generations X and Y simply won’t respond to traditional marketing tactics.

From TV and radio to direct mail, the reality is that the most effective ways to reach Gen X and Y are surprisingly traditional. Yes, there’s social media, email, and several other digital platforms; there’s also traditional direct mail marketing.

77% of Generation X and 63% of Generation Y consumers have purchased products via direct mail. The idea that today’s young adults don’t respond well to non-digital marketing couldn’t be further from the truth.

In this guide, we’ll share four simple but effective tactics that you can use to reach Generation X (people born from 1965 to the mid-1980s) and Generation Y (people born from the early 1980s onwards) using direct mail postcards.

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Quick Tip Tuesday: September 23 – Pinterest for Realtors

Posted by QuantumDigital on September 23rd, 2014 | Leave a Comment

Have you thought about using Pinterest to market your real estate business, but don’t know where to start? Here’s a quick overview of how to use the social network, including some Pinterest real estate marketing ideas. This introduction to Pinterest can be applied to other small businesses as well.

How have you used Pinterest to market your small business?

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4 Reasons to Send Your Promotional Postcards in October

Posted by QuantumDigital on September 18th, 2014 | Leave a Comment

Sometimes a certain date or event is all it takes to make your marketing campaign a success. Accountants, for example, enjoy almost unparalleled direct mail success in the months of leading up to April 15th.

While October isn’t as much of a stand-out marketing month as December, it’s still a great time to market your business. In fact, October presents great opportunities for a wide variety of businesses interested in expanding their customer base.

From small business services aimed at women to spooky marketing campaigns that capitalize on the fun atmosphere of Halloween, use these four reasons as inspiration (or a convenient excuse) to launch your next direct mail campaign this October.

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Quick Tip Tuesday: September 16 – 5 Ways to Write a Headline

Posted by QuantumDigital on September 16th, 2014 | Leave a Comment

Could your postcard headline writing skills use some work? Could you use some inspiration to freshen up your headlines?

There are many different ways to write headlines and we’ve outlined 5 below.

  • Write like you’re announcing important news
  • Ask your target audience an engaging question
  • Be direct and tell your audience exactly what to do
  • Be completely honest about what you’re offering
  • Teach your target audience how to do something

If you’d like to dig in and look at examples of each of these, check out How to Write Headlines that Engage Your Audience.

Quick Tip Tuesday: September 9 – Create Consistent Branding

Posted by QuantumDigital on September 9th, 2014 | Leave a Comment

Creating a consistent brand experience isn’t always easy, but it’s what will set you apart from your competition. It starts from the top down. As realtors and other small business owners, you know that you are the experts in your fields and only you can set the direction for what your brand represents in the marketplace.

Watch this short video to gain a better understanding of what it means to have consistent branding.

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Reaching Hispanics Through Direct Mail

Posted by QuantumDigital on September 5th, 2014 | Leave a Comment

As the United States’ fastest-growing minority group, the Hispanic Market can be a hugely valuable audience for your business to target. In addition to being the fastest growing demographic in the country, Hispanics are highly responsive to direct mail.

Did you know that 64% of Hispanic adults respond to direct mail advertising they receive? Or that the Hispanic community’s buying power is expected to increase to nearly $1.5 trillion by 2015?

A direct mail campaign targeted at the Hispanic market can produce a great return on investment for your business. In this blog post, we’ll look at the rapid growth of the Hispanic market and share tactics to help you reach Hispanics using direct mail.

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Quick Tip Tuesday: September 2 – How to Improve Your Postcard Performance

Posted by QuantumDigital on September 2nd, 2014 | Leave a Comment

Do you measure the performance of your direct mail postcards? If your campaign is generating qualified leads, you’re definitely doing something right. But did you know that there are ways to find out if your campaign is as good as it could be, with potential improvements helping you to generate even more leads?

Read this post about why you should A/B test your postcards to learn how to test which image, copy, or headline works best to convert your leads.