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3 Reasons to Send Postcards for Business in February 2015

Posted by QuantumDigital on January 9th, 2015 | 2 Responses

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter.

From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February.

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Quick Tip Tuesday: January 6 – Elements of a Great Real Estate Newsletter

Posted by QuantumDigital on January 6th, 2015 | Leave a Comment

It’s a New Year! Take this time to re-evaluate your real estate newsletter to make sure it’s really working for you. Are you currently getting by with the basics – the “new home listing” emails? Or are you delivering content designed to engage your audience? Take a look at these 5 elements of a great real estate newsletter.

  1. Include helpful content related to your industry, minus the sales pitch. For example, home maintenance or decorating tips.
  2. Write a strong subject line. Keep it short enough to read on a mobile device, but long enough to capture attention.
  3. Make it visually appealing, while sticking to your brand identity.
  4. Visually display your contact information so it’s easy to find, rather than using basic text. Consider making it a callout box, or something similar to distinguish it from the rest of the email.
  5. If you want them to contact you, you have to tell them. Include a call to action to make it easy for people to get in touch with you when the recipient, or a friend of theirs, is ready.

Have a Happy and Prosperous New Year

Posted by QuantumDigital on January 1st, 2015 | Leave a Comment

Quick Tip Tuesday: December 30 – Dedicate Time to Marketing in 2015

Posted by QuantumDigital on December 30th, 2014 | Leave a Comment

With 2015 just around the corner, you’re probably working on your list of resolutions – personal and professional. One of your resolutions should be to dedicate time to marketing so you don’t wind up on the lead generation roller coaster that alternates crazy busy times and complete dry spells.

Watch this video to learn just how much time you should dedicate to marketing and why it’s important to stay on top of it on a consistent basis.

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What are some of your other New Year’s resolutions for 2015? Share them in the comments below!

Have a Very Merry Christmas

Posted by QuantumDigital on December 25th, 2014 | Leave a Comment

15 Integrated Marketing Blogs to Follow

Posted by QuantumDigital on December 19th, 2014 | Leave a Comment

Searching for content about integrated marketing? Whether you’re interested in creating your own integrated marketing campaign or simply want to learn more about the topic, following the top integrated marketing blogs is a great idea.

From collaborative marketing news websites to insider marketing blogs, we’ve listed the 15 best blogs to read to improve your integrated marketing skills, put together your own integrated campaign, and help your business grow.
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Quick Tip Tuesday: December 16 – Point & Shoot Photography Basics for Realtors

Posted by QuantumDigital on December 16th, 2014 | Leave a Comment

Have you ever taken what you think are great photos of your real estate listing, only to discover they didn’t turn out the way you had hoped? It can happen to the best of us, so we created this video to help you prepare for success on your next photo shoot. All you need is a basic point and shoot camera, or your iPhone or Android camera.

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4 Reasons to Send Small Business Postcards in January

Posted by QuantumDigital on December 11th, 2014 | 3 Responses

January is a month of growth and progress. For marketers, it’s also a month that’s full of opportunities. From helping people achieve their New Year’s resolutions to marketing your B2B services, there are numerous ways to stand out in January.

In this guide, we’ve shared four reasons to send direct mail postcards to promote your business in January. Whether you’re a personal trainer, a B2B firm or a local bookstore, read on to learn how you can make January a mega-successful month.
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Quick Tip Tuesday: December 9 – In a Time Crunch? Holiday Mailings 2014

Posted by QuantumDigital on December 9th, 2014 | Leave a Comment

The holidays are almost here, and they’re coming fast. Whether you’re realizing you need to get some personal mail out the door, or promote an offer quickly to move some end-of-year inventory, these quick tips are for you.

For your time-sensitive personal and business mailings: first class postage is the best option for time sensitive postcards. The USPS estimates a 1 – 3 business day delivery time nationally.

For your end-of year or holiday offer: re-mail quickly – if you plan to do a follow-up mailing, don’t wait longer than three to five days. Otherwise, people will have completely forgotten what they received before.

Also, don’t forget to check when the post office will be closed or closing early. A list of their holiday closings can be found here.


How to Design a Real Estate Marketing Brochure Using Canva

Posted by QuantumDigital on December 4th, 2014 | Leave a Comment

There’s much more to real estate marketing than finding buyers for your clients’ homes. One of the toughest parts of selling real estate is showing prospects that you’re the best choice available to sell their home successfully.

The real estate industry is highly competitive, with hundreds of realtors in each major city vying for each other’s business. By creating your own high quality brochure, you can set yourself apart to potential clients.

In this guide, we’ll show you how to design an engaging and persuasive brochure using Canva, an online design application. We’ll also share tips on the key selling points you should include in your real estate brochure to connect with prospects.
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