Quick Tip Tuesday: September 9 – Create Consistent Branding

Posted by QuantumDigital on September 9th, 2014 | Leave a Comment

Creating a consistent brand experience isn’t always easy, but it’s what will set you apart from your competition. It starts from the top down. As realtors and other small business owners, you know that you are the experts in your fields and only you can set the direction for what your brand represents in the marketplace.

Watch this short video to gain a better understanding of what it means to have consistent branding.

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Reaching Hispanics Through Direct Mail

Posted by QuantumDigital on September 5th, 2014 | Leave a Comment

As the United States’ fastest-growing minority group, the Hispanic Market can be a hugely valuable audience for your business to target. In addition to being the fastest growing demographic in the country, Hispanics are highly responsive to direct mail.

Did you know that 64% of Hispanic adults respond to direct mail advertising they receive? Or that the Hispanic community’s buying power is expected to increase to nearly $1.5 trillion by 2015?

A direct mail campaign targeted at the Hispanic market can produce a great return on investment for your business. In this blog post, we’ll look at the rapid growth of the Hispanic market and share tactics to help you reach Hispanics using direct mail.

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Quick Tip Tuesday: September 2 – How to Improve Your Postcard Performance

Posted by QuantumDigital on September 2nd, 2014 | Leave a Comment

Do you measure the performance of your direct mail postcards? If your campaign is generating qualified leads, you’re definitely doing something right. But did you know that there are ways to find out if your campaign is as good as it could be, with potential improvements helping you to generate even more leads?

Read this post about why you should A/B test your postcards to learn how to test which image, copy, or headline works best to convert your leads.

Quick Tip Tuesday: August 26 – Prepare Your Real Estate Client

Posted by QuantumDigital on August 26th, 2014 | 1 Response

Buying a new home can be an overwhelming experience, especially for first time buyers. As a realtor, you have an opportunity to earn your clients’ trust and put them at ease by preparing them for what’s ahead.

Watch this short video for a list of branded materials to prepare for your real estate clients.

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Quick Tip Tuesday: August 19 – 3 Ways to Boost Your Next Postcard

Posted by QuantumDigital on August 19th, 2014 | Leave a Comment

While consistency is key, sometimes it pays to try something different with your postcard marketing campaign, particularly if you’re not seeing the response you’d like.

Here are 3 pieces of advice for adding an extra boost to your next postcard mailer:

  • When choosing postcard colors keep this in mind: warm colors get warm responses and cold colors get cold. Use bright, warm colors as often as you can.
  • For an extra octane boost on your postcards, consider using capital letters. Used wisely, capital letters suggest greater stature.
  • Postcards with two colors tend to have higher responses than ones with four colors.

Quick Tip Tuesday: August 12 – Farming a Local Neighborhood

Posted by QuantumDigital on August 12th, 2014 | Leave a Comment

Whether you’re a real estate agent or a small business owner serving a specific neighborhood, positioning yourself as an expert in what’s happening in a local area can turn your business into the neighborhood specialist.

Watch this video to learn how this tactic known in real estate as “farming” can help you stay in front of past and prospective customers.

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Quick Tip Tuesday: August 5 – Use Postcards to Motivate, Not Advertise

Posted by QuantumDigital on August 5th, 2014 | Leave a Comment

In real estate or any other small business, mailed postcards should be used to generate responses and leads. Image, branding, and general advertising is better done via newspapers, websites, TV, and radio. You can still say something positive and memorable about your company and service, but do it in a meaningful way that motivates such as including third party validation.

Don’t just say your product or service is great on your postcard mailers- prove it! Use testimonials and past sales to make the case.

Quick Tip Tuesday: July 29 – Twitter for Realtors

Posted by QuantumDigital on July 29th, 2014 | Leave a Comment

Ever wonder how you can use Twitter to brand yourself as a realtor?

Watch this short video to learn how Twitter can help you as a realtor or other small business owner become the go-to person in your industry.

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Need help with Facebook? Check out this post.

Quick Tip Tuesday: July 15 – Facebook Tips for Real Estate Agents

Posted by QuantumDigital on July 15th, 2014 | Leave a Comment

Using Facebook is a great way to stay in touch with your clients, and one of the easy ways you can do that is by using Facebook Apps.

Watch this quick, one minute video to learn about a few cool Facebook page apps that can help you grow your real estate business.

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Quick Tip Tuesday: July 8 – You Are Your Real Estate Brand

Posted by QuantumDigital on July 8th, 2014 | Leave a Comment

As a Realtor, your brand isn’t just the houses you sell. YOU are the brand! Your knowledge, your experience, your look, your words, your actions, and your relationships together all make up the brand “YOU”.

Watch this quick, one minute video to learn how to authentically represent yourself in your real estate branding.

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