Quick Tip Tuesday: July 15 – Facebook Tips for Real Estate Agents

Posted by QuantumDigital on July 15th, 2014 | Leave a Comment

Using Facebook is a great way to stay in touch with your clients, and one of the easy ways you can do that is by using Facebook Apps.

Watch this quick, one minute video to learn about a few cool Facebook page apps that can help you grow your real estate business.

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Quick Tip Tuesday: July 8 – You Are Your Real Estate Brand

Posted by QuantumDigital on July 8th, 2014 | Leave a Comment

As a Realtor, your brand isn’t just the houses you sell. YOU are the brand! Your knowledge, your experience, your look, your words, your actions, and your relationships together all make up the brand “YOU”.

Watch this quick, one minute video to learn how to authentically represent yourself in your real estate branding.

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Quick Tip Tuesday: July 1 – Happy Independence Day!

Posted by QuantumDigital on July 1st, 2014 | Leave a Comment

Todays quick tip? Have a safe and Happy 4th of July holiday week/weekend, spending quality time with good friends and family (and pets)!



Quick Tip Tuesday: June 24 – Forget Me Not

Posted by QuantumDigital on June 24th, 2014 | Leave a Comment

There’s a lot to remember when creating a direct mail postcard campaign that even seasoned pros occasionally overlook some basic steps. So, we’ve put together this list of a few things that are often forgotten so you can include them in your final checklist for your next postcard series.

  • Include yourself on your mailing list to get a prospect’s perspective on your postcard.
  • Don’t forget to include all of your contact information on postcards sent to your sphere of influence, including your social media profiles.
  • When designing your postcards, include a footer that says “Please recycle this card” if that message reflects your business values.
  • When mailing to seniors and/or retirees, use bigger, bolder fonts that are easy to see and read – especially for your phone number.

Quick Tip Tuesday: June 17 – Out with the Old and in with the New?

Posted by QuantumDigital on June 17th, 2014 | Leave a Comment

There’s a lot of confusing and conflicting information out there regarding online versus offline marketing tactics. What’s considered old, what’s considered new; what’s considered dead, and what’s considered renewed? To help provide some clarity and help you plan how to spend your time, and dollars, on marketing activities, here are a couple things to keep in mind.

Did you know? Direct mail is the only advertising channel that is not viewed as inappropriate by consumers? This is in stark contrast to advertisements on social media or in email, which are often considered intrusive and unsolicited.

Did you know? Direct mail provides the highest ROI according to market research: Direct Mail 34%, Email 24%, SEO 8%. ~ Target Marketing Media Usage Survey

Quick Tip Tuesday: June 10 – Make Your Real Estate Website Ready for Traffic

Posted by QuantumDigital on June 10th, 2014 | Leave a Comment

When you send direct mail postcards out showcasing a new listing, you should be directing people to view the property on your website. All of your other promotional channels should direct there as well. So, what if your website isn’t set up to successfully receive and convert all of that traffic you’re generating through marketing initiatives? Take a peek at this infographic from Placester that was designed to help realtors like you build a better website (without breaking the bank).

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Quick Tip Tuesday: June 3 – Focus Your Postcard Messaging

Posted by QuantumDigital on June 3rd, 2014 | Leave a Comment

When investing in postcard mail pieces to market your listings, it’s tempting to include all information possible – both about your listing and about your real estate credentials. Sometimes you end up with so much information that you can’t fit it on the card. Does this sound familiar? If so, hopefully today’s tip will help you narrow your focus and create a compelling direct mail postcard.

For greatest readability keep your postcard’s words and sentences short. 80% of your words should be 5 characters or less. Sentences should be kept to a maximum of 1 to 1.5 lines each, with a maximum of 6 to 7 lines of text total.

Your mail prospects really want to know “what will you DO for me?” and less about you, your credentials and company. Be sure to lead with how you are going to help them succeed!

Quick Tip Tuesday: May 27 – Magic Words for Just Sold and Just Listed Postcards

Posted by QuantumDigital on May 27th, 2014 | Leave a Comment

Running out of things to say on your real estate just sold and just listed postcards? Try a couple of these magic phrases in your next mail piece:

Just Listed Postcards

Consider using this magic phrase to peak interest and intrigue: Here’s a small sample of what you find in this home…

Just Sold Postcards

Consider using this magic phrase to capture attention and get the reader thinking: There’s never been a better time to list your home…

Quick Tip Tuesday: May 20 – MORE Powerful Words for Direct Mail Marketing

Posted by QuantumDigital on May 20th, 2014 | Leave a Comment

Last week, we shared the top 8 most powerful words you can use in real estate direct mail marketing. As a bonus, here are 5 more to help you create a postcard headline with immediate impact.

  • Safety
  • Guarantee
  • Love
  • New
  • Health

Quick Tip Tuesday: May 13 – Powerful Words for Direct Mail Marketing

Posted by QuantumDigital on May 13th, 2014 | 1 Response

The key to effective real estate direct mail marketing messaging is to get the recipient involved. You have mere seconds to grab the attention of your reader as they flip through their mail, so use your words wisely.

Keep your message short and sweet, but also reference this list of the 8 most powerful words in postcard marketing:

  • You
  • Save
  • Money
  • Easy
  • Results
  • Discover
  • Proven
  • Risk Free