As a realtor, direct mail marketing may not be your expertise. You’re too busy focusing on your clients and the work you do best. So, how do you know if your direct mail campaign response rate is successful if you don’t have time to keep up with industry standards? Here’s a benchmark statistic from Weichert®, Realtors to help you out.
A 2-3% response rate may sound small but is actually quite good. If you get 2-3 responses from your 100 cards, your mailing was successful.
If you’ve given your campaign some time and sent multiple mailings with the same message, try changing it up. A key component of marketing is testing, so test, retest, and see what resonates with your market.