Quick Tip Tuesday: March 4 – Spring Forward 2014

Posted by QuantumDigital on March 4th, 2014 | Leave a Comment

Need an excuse to reach out to your real estate farming list or sphere of influence? This week Eric Cosway, EVP and CMO of QuantumDigital, offers you a very timely tip to do just that.

Send your SOI reminders to adjust their clocks (spring forward and fall back). This is a great way to keep your name, brand and contact information relevant and top of mind.

2014 spring forward happens this Sunday March 9. Using a multi-channel marketing strategy (email, social media, postcards, etc), touch base with your list to remind them it’s to move clocks ahead. Also, start planning your “fall back” strategy now – time flies so it will be here before you know it!

Realtors and Brokers: Where to Find QuantumDigital this Spring

Posted by QuantumDigital on February 13th, 2014 | Leave a Comment

Realtors and brokers: are you attending any conferences this spring? If so, you may get a chance to talk to a QuantumDigital employee in person to find out how the company makes targeted postcard marketing simple and fast for the real estate industry. Check out the list below and if you’ll be attending one of these shows, be sure to stop by and say hello!

  • Exhibitor – Booth #558 at Keller Williams Family Reunion, February 15 – 19, Phoenix, AZ
  • Sponsor and Exhibitor – LeadingRE National Conference, February 25 – 27, Las Vegas, NV
  • Exhibitor – Booth #241 at RE/MAX R4 Conference, March 3 – 6, Las Vegas, NV
  • Exhibitor – Booth #612, Prudential Real Estate and Berkshire Hathaway HomeServices Sales Convention 2014, March 16 – 18, Nashville, TN
  • Sponsor and Exhibitor – Weichert® National Convention & WREA Management Symposium, March 26 – 28, Atlantic City, NJ
  • REAL Trends Gathering of Eagles, March 31, Las Colinas, TX

Happy New Year!

Posted by QuantumDigital on January 1st, 2014 | Leave a Comment

We wish you a wonderful new year filled with abundance, joy, and treasured moments. May 2014 be your best year yet!

 

Merry Christmas and Happy Holidays

Posted by QuantumDigital on December 25th, 2013 | Leave a Comment

Deck the halls with boughs of holly, wishing you a holiday so jolly! We hope you have a beautiful holiday season and a 2014 new year of peace and happiness.

Send New Year’s Wishes – FREE 2014 New Year’s Postcard Template!

Posted by QuantumDigital on December 11th, 2013 | Leave a Comment

The holiday season is upon us and flying by at top speed. If you are running out of time to send out traditional holiday greetings to your farming list, sphere of influence, and current and past clients, you can still get your real estate message out there with a New Year’s greeting. And for those of you who planned ahead and are getting your holiday cards out in time, congratulations – you get another excuse to remind your mailing list of your services! After all, surely someone on your list is including the sale or purchase of a home in their 2014 goals.

If you need some postcard design help, check out this attention-grabbing New Year’s postcard template designed by QuantumDigital – just for you. It’s FREE for you to use to your heart’s content.

Enjoy!

FREE New Year’s 2014 Postcard Design Template

Quick Tip Tuesday: December 10 – Why Use Direct Mail

Posted by QuantumDigital on December 10th, 2013 | Leave a Comment

An article in Forbes recently caught our attention: If Direct Mail is Dying, It’s Sure Taking Its Time About It. For today’s quick tip, here are two highlights from the article about the enduring power of direct mail, as well as a couple of other compelling stats.

“The mail is often the only reliable way to reach reasonably affluent males.” – Forbes

“The over-50 crowd, already large and growing, has a lot more money than younger folks and they’re just as happy to deal with you in print as they are in the cyber world.” – Forbes

“70% of consumers prefer mail for receiving unsolicited info from unfamiliar companies.” – Pitney Bowes International Communications Survey

“Large and over-sized postcards are an effective real estate marketing tactic.  They have a 100% open rate and are still one of the only ways to reach a homeowner on their turf.” – Eric Cosway, QuantumDigital

 

Think about the direct mail you receive, regardless of whether it comes in the form of a catalogue, postcard, or letter. What impression does the mailed form of communication make on you as compared to online ads and email marketing? Now think about your own business. How are you utilizing direct mail in your marketing campaigns? What impact has it made?

 

A Time to Give Thanks

Posted by QuantumDigital on November 28th, 2013 | Leave a Comment

This Thanksgiving may your blessing be many and your worries be few
May you find reasons to give thanks when each day is anew
Happy Thanksgiving!

Get the Gift of Time This Weekend at NAR 2013

Posted by QuantumDigital on November 6th, 2013 | Leave a Comment

Hey Realtors! Heading to NAR in San Francisco this weekend? Stop by QuantumDigital booth #711 for your chance to win one of two iPad Minis, plus other awesome giveaways. Here’s a sneak peek at what else you’ll discover.

QuantumDigital gets it – direct mail can be hard and complicated. Come over to booth #711 to learn how QuantumDigital’s simple systems take away the complexities and deliver real results, giving realtors and brokers back the gift of time. Magician Lee Lentz will lead One-Minute Marketing Clinics for agents and brokers to show how to get more listings and closings in 60 seconds a day or less using direct mail.

Ever have trouble imagining what different paper stocks and finishes look and feel like when ordering printed postcards and flyers online? QuantumDigital will have a variety of paper types and finishes to touch and feel so you can make notes for the next time you order printed postcards online. You’ll also get to explore QuantumDigital’s tools and online ordering platforms, including TriggerMarketing®, MapMail®, QCards™, and the Company’s newest online storefront QuantumPostcards™.

Because the Company has participated in NAR every year for the last 27 years, many seasoned attendees (and followers of this blog) are already familiar with QuantumDigital. So this year, they’re doing something a little different. They’re going to show why they are inspired to serve, help realtors and brokers be more successful, and give back the gift of time by making everything they do simple, easy and fast.

Can’t make it out to NAR this year? Watch this video to learn more about what inspires QuantumDigital to serve others through products, services, and much more.

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Quick Tip Tuesday: October 8 – Measuring Direct Mail Success

Posted by QuantumDigital on October 8th, 2013 | 1 Response

As a realtor, direct mail marketing may not be your expertise. You’re too busy focusing on your clients and the work you do best. So, how do you know if your direct mail campaign response rate is successful if you don’t have time to keep up with industry standards? Here’s a benchmark statistic from Weichert®, Realtors to help you out.

A 2-3% response rate may sound small but is actually quite good. If you get 2-3 responses from your 100 cards, your mailing was successful.

If you’ve given your campaign some time and sent multiple mailings with the same message, try changing it up. A key component of marketing is testing, so test, retest, and see what resonates with your market.

Quick Tip Tuesday: July 2 – Direct Mail Messaging

Posted by QuantumDigital on July 2nd, 2013 | Leave a Comment

This week’s quick tip about real estate direct mail messaging is from Realtor Magazine. Have a safe 4th of July holiday, everyone!

Provide a strong call to action. Don’t use direct mail to say what a great salesperson you are. Instead, ask people to do something, such as visit your website for area home prices or order a free home buyer guide.