Quick Tip Tuesday: October 8 – Measuring Direct Mail Success

Posted by QuantumDigital on October 8th, 2013 | 1 Response

As a realtor, direct mail marketing may not be your expertise. You’re too busy focusing on your clients and the work you do best. So, how do you know if your direct mail campaign response rate is successful if you don’t have time to keep up with industry standards? Here’s a benchmark statistic from Weichert®, Realtors to help you out.

A 2-3% response rate may sound small but is actually quite good. If you get 2-3 responses from your 100 cards, your mailing was successful.

If you’ve given your campaign some time and sent multiple mailings with the same message, try changing it up. A key component of marketing is testing, so test, retest, and see what resonates with your market.

Quick Tip Tuesday: July 2 – Direct Mail Messaging

Posted by QuantumDigital on July 2nd, 2013 | Leave a Comment

This week’s quick tip about real estate direct mail messaging is from Realtor Magazine. Have a safe 4th of July holiday, everyone!

Provide a strong call to action. Don’t use direct mail to say what a great salesperson you are. Instead, ask people to do something, such as visit your website for area home prices or order a free home buyer guide.

BMW Uses Direct Mail to Reach the Luxury Market

Posted by QuantumDigital on February 28th, 2013 | 1 Response

BMW Direct Mail Postcard - GlossyBMW is no stranger to using new technology to reach luxury-minded customers. The brand’s targeted internet ads, email campaigns, and full-featured website join carefully crafted television and radio spots to reach their coveted demographic segments. Recently, BMW has added an older method to the mix, rolling out a series of glossy photograph-emblazoned direct mail postcards to reach out to customers at home. Made of a nearly indestructible material for longevity, these postcards cut through the usual marketing clutter to catch potential customers in a quiet, personal moment.

Read More »

Exciting Company News: The Launch of QuantumPostcards™

Posted by QuantumDigital on February 12th, 2013 | 2 Responses

QuantumDigital is pleased to announce the launch of our new quick-order platform, QuantumPostcards™!

QuantumPostcards is a simple, online storefront that takes the hassle out of direct mail postcard marketing and on-demand printing. In a matter of minutes you can generate high-quality postcard mailers and printed materials that go out the door next-business-day.

See our press release for full details and watch this quick video overview for a walkthrough.

Please enjoy this promo code to help you get started!

$10 off one order of $40 or more*. Expires February 23, 2013.

*One-time use, cannot be combined with other offers. Excludes shipping and tax.

Get started at: quantumpostcards.com

Need more inspiration and advice? Visit the QuantumPostcards Idea Center for marketing best practice tips to help grow your business.

Consumer Trends, Influences Marketers Need to Understand & Master Over the Next 10 Years

Posted by Cynthia Fedor on June 6th, 2011 | Leave a Comment

The most important trends to impact the consumer market over the next decade and beyond are starting to emerge; they’re heavily grounded in technology and predict a consumer that craves relevancy, personalization, and a platform to be heard. Savvy marketers need to be poised to meet the demands of this unique new force in the marketplace.

Here are some basic things marketers should consider when planning to reach the current and future consumer:

  • Have a plan to continually familiarize yourself with new technology
  • Track changes in how consumers are using technology to interact with brands
  • Pay attention to consumer preferences; especially how they are interacting with new technologies across multiple industries and devices
  • Understand the brand’s customer base; who they are, how they shop, where (in-store and/or online, via mobile, etc), what they like, and motivations affecting their decision making

Anticipating the needs of the customer base will help brands develop products, services and communication methods that fit consumer trends. This is not a new marketing concept, but one rarely put into practice.

Once a plan is in place for keeping up with the technology itself as well as the customer’s use of it, here are some considerations for strategic marketing of the future: Read More »

What’s Next in Direct Marketing?

Posted by Cynthia Fedor on April 18th, 2011 | 1 Response

Top-level executives from respected advertising and marketing agencies along with leaders from world-recognized retail brands will meet in Austin tomorrow (April 19, 2011) for the 2011 Marketing Innovation & Discovery Summit. Although it’s an invitation-only event, you too will have a chance to get tuned in to the latest communication strategies and digital technologies that will rock direct marketing in the coming years. Read More »

Direct Marketing Week in Review: 1/31

Posted by Cynthia Fedor on February 4th, 2011 | 1 Response

Here’s a rundown of some interesting direct marketing news for the week of January 31, 2011.

Kenneth Cole did a great job of showing marketers how NOT to use social media by taking advantage of the situation in Cairo to market shoes.

Volkswagen released their new commercial, “The Force,” on YouTube and in advance of its scheduled air time during the Super Bowl. The commercial generated a good amount of viral buzz… and it’s possibly the cutest commercial ever.

According to a report from the Winterberry Group, in addition to increased spending on digital advertising, direct mail spending will grow 5.8% to $47.8 billion in 2011, driven by acquisition mail increases.

Email marketing professionals gathered at the Eden Roc resort in Miami this week for the 2011 Email Evolution Conference. Many session topics focused on how marketers can optimize email communications to remain relevant as media consumption behavior evolves.

Enhanced by Zemanta

Direct Marketing Week in Review: 1/17/2011

Posted by Cynthia Fedor on January 21st, 2011 | 1 Response

Here’s a rundown of some interesting direct marketing news for the week of January 17, 2011.

Surprise! …or not. Google to launch Google Offers, a competitor to Groupon. Is this proof that email marketing is growing as a business model?

Postal Service asks for more modest rate increases. If approved by the Postal Regulatory Commission, the new rate increases will go into effect April 17.

Direct mail spending to grow 5.8% to $47.8 billion this year according to Winterberry Group’s latest report, “Outlook 2011: What to Expect in Direct & Digital Marketing.”

Direct marketing hiring expected to rebound in Q1. That’s according to the latest employment survey from direct marketing executive search company Bernhart Associates. The survey reported that 52% of respondent companies said they plan to add direct and digital marketing staff.

A survey by Yahoo identified a demographic shift that marketers need to take note of: 51% of men are primary grocery shoppers, but few believe advertising speaks to them.

This week, we identified missed marketing opportunities while deconstructing Bed Bath & Beyond’s marketing postcards and offered their team some recommendations for improvement. We also noted some technical limitations of QR codes that marketers need to consider.

Steve Murray of REAL Trends, along with other executive-level leaders within the real estate industry, attended QuantumDigital’s Ignite Real Estate Marketing Summit in Austin, TX. During this invitation-only event, key information and insights regarding new technologies, trends, recruiting best practices, leadership, and marketing strategies effecting the real estate industry were shared. Highlights from the sessions can be found by searching the #igniteRE stream on Twitter.

What direct marketing news made an impact on you this week?

DON’T MISS OUT: What questions do you have for leading real estate executives?

Posted by Cynthia Fedor on January 20th, 2011 | 2 Responses

Brokers and REALTORS, if you had the opportunity to ask top real estate leaders any question, what would it be? Today, these leading real estate movers and shakers are attending the 2nd annual Ignite Real Estate Summit in Austin, TX and we’re giving you the chance to make your ask. This is an invitation-only event for executive-level leaders of national real estate firms; but, we’re giving you the chance to hear what they have to say and to participate in the discussion.

Post your question on Twitter and include the tag #igniteRE with your question.

Who will be at the summit?

  • Steve Murray – Editor, REAL Trends and President, Murray Consulting
  • Pam O’Connor – President/CEO, Leading Real Estate Companies
  • Sherry Chris – President/CEO, Better Homes and Gardens Real Estate
  • Earl Lee – President, Prudential Real Estate & Services
  • Jack Kreider – Executive VP, RE/MAX
  • Jim Gillespie – President/CEO, Coldwell Banker Real Estate
  • Kristi Graning – Sr. VP, eBusiness and Emerging Technologies, RE/MAX
  • Cary Sylvester – Executive Director of Technology, Keller Williams
  • Harold Crye – CEO/Co-owner, Crye-Leike, Realtors
  • Diane Turton – President/CEO, Diane Turton, Realtors
  • Ed Krafchow – President/CEO, Better Homes and Gardens Mason-McDuffie
  • Noelle Bortfeld – CMO, Windermere Real Estate
  • Toni Nelson – Dir. of Strategic Initiatives, Prudential Gary Greene
  • Chip Neumann – Partner, Neumann Real Estate
  • Beverly Thorne – CMO, Century 21 Real Estate
  • Eric Bryn – VP Digital Innovation, Baird & Warner Real Estate
  • Marty Rueter – President, Weichert Real Estate Affiliates
  • Krisstina Wise – Principal/Broker, The GoodLife Team
  • Gino Blefari – Founder/CEO, Intero Real Estate
  • OB Jacobi – President, Windermere Real Estate
  • Jason Waugh – COO, Prudential Northwest Properties
  • Kevin Kaplan – VP Marketing & Technology, Long Companies
  • Jon Coile – President/CEO, Champion Realty
  • Frederick Herot – Vice President of Marketing, Realtor.com
  • Ken Baris – President, Jordan Baris, Inc. Realtors

Follow the #igniteRE stream on Twitter for up-to-the-minute reports on the summit.

Enhanced by Zemanta

Top Direct Marketing Insights from the QuantumDigital Booth, NAR 2009

Posted by Jamie Matusek on December 7th, 2009 | Leave a Comment

For all real estate professionals, here is a final review of the key direct marketing highlights from the QuantumDigital booth at the 2009 REALTORS® Conference & Expo.

Key topics at the booth included:

  • How to use social media with direct mail.
  • New social media postcards and personalized postcards to increase ROI
  • How to automate farming and buyer follow-up campaigns

MLS integration was of high interest to corporate level decision makers in the industry. This integration allows easy ordering and immediate display of information on postcards, flyers and other key media types from listing data.

Several real estate professionals also stopped in to share what is on their minds moving into 2010. Watch videos from the conference on the QuantumDigital YouTube Channel.

Read more about the highlights, speakers, tools and new technology on our press release and download helpful whitepapers.

Enjoy your Friday,