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How to Reach Generation Y with Integrated Marketing

Posted by QuantumDigital on November 14th, 2014 | Leave a Comment

There’s an assumption among many that Generation Y – people born between the mid-1980s and the early 2000s – is extremely difficult to reach via traditional media and direct mail.

Like most assumptions, it’s equal parts true and untrue. While Gen Y is far more involved in digital media than previous generations, its members are also highly responsive to direct mail and other more “traditional” forms of marketing.

One reason for this is digital marketing overload. Like Allison Schiff mentioned in Direct Marketing News last year, many millennials face inboxes full of marketing messages, causing them to zone out of digital media and look to traditional media.

An impressive 50% of Gen Y finds print deals in newspapers. 33% of Gen Y uses direct mail to learn more about products, offers and brands. Far from being 100% digital, Generation Y pays attention to all marketing channels.

Since Gen Y pays close attention to almost all marketing channels, the importance of having an integrated marketing strategy – one in which your marketing message is consistent online, offline, in print and in direct mail – is greater than ever.

In this guide, we’ll share three effective strategies that you can use to combine your digital, print and direct marketing strategies to connect with Generation Y.
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Quick Tip Tuesday: November 11 – 5 Ways to Honor Veterans

Posted by QuantumDigital on November 11th, 2014 | Leave a Comment

Today is Veterans Day, but thanking and honoring Veterans can go beyond this one day with your actions as a realtor or other small business owner.

Here are 5 Ways to Honor Veterans Beyond Veterans Day, from CNN.

  • Check your assumptions about veterans
  • Invest in veterans
  • Help veterans’ families
  • Volunteer with veterans programs
  • Reach out to the Department of Veterans Affairs

Quick Tip Tuesday: October 21 – End of Year Community Report

Posted by QuantumDigital on October 21st, 2014 | Leave a Comment

The holiday season and the end of 2014 are rapidly approaching and it can be challenging time in which to think of ways to garner attention for your real estate business. This week’s quick tip can help you get in front of your sphere of influence with some relevant, attention-grabbing information. Start working on it now, though, before you get distracted by the holidays yourself!

Consider doing an “annual report flyer” for your neighborhood or community. Wrap up the year with interesting factoids, stories, events, community service, and real estate results.

 

 

Reaching Baby Boomers Through Direct Mail Postcards

Posted by QuantumDigital on October 3rd, 2014 | Leave a Comment

Did you know that Baby Boomers control 70% of all disposable income? The Baby Boomer demographic is arguably the most valuable of all for marketers due to its combination of significant buying power, openness to new brands, and high direct mail response rate.

In this guide, we’ll share four techniques that you can use to reach Baby Boomers through your direct mail postcards. Discover how you can make your marketing strategy Boomer-friendly and profitable.

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4 Reasons to Send Your Promotional Postcards in October

Posted by QuantumDigital on September 18th, 2014 | Leave a Comment

Sometimes a certain date or event is all it takes to make your marketing campaign a success. Accountants, for example, enjoy almost unparalleled direct mail success in the months of leading up to April 15th.

While October isn’t as much of a stand-out marketing month as December, it’s still a great time to market your business. In fact, October presents great opportunities for a wide variety of businesses interested in expanding their customer base.

From small business services aimed at women to spooky marketing campaigns that capitalize on the fun atmosphere of Halloween, use these four reasons as inspiration (or a convenient excuse) to launch your next direct mail campaign this October.

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Quick Tip Tuesday: March 4 – Spring Forward 2014

Posted by QuantumDigital on March 4th, 2014 | Leave a Comment

Need an excuse to reach out to your real estate farming list or sphere of influence? This week Eric Cosway, EVP and CMO of QuantumDigital, offers you a very timely tip to do just that.

Send your SOI reminders to adjust their clocks (spring forward and fall back). This is a great way to keep your name, brand and contact information relevant and top of mind.

2014 spring forward happens this Sunday March 9. Using a multi-channel marketing strategy (email, social media, postcards, etc), touch base with your list to remind them it’s to move clocks ahead. Also, start planning your “fall back” strategy now – time flies so it will be here before you know it!

Realtors and Brokers: Where to Find QuantumDigital this Spring

Posted by QuantumDigital on February 13th, 2014 | Leave a Comment

Realtors and brokers: are you attending any conferences this spring? If so, you may get a chance to talk to a QuantumDigital employee in person to find out how the company makes targeted postcard marketing simple and fast for the real estate industry. Check out the list below and if you’ll be attending one of these shows, be sure to stop by and say hello!

  • Exhibitor – Booth #558 at Keller Williams Family Reunion, February 15 – 19, Phoenix, AZ
  • Sponsor and Exhibitor – LeadingRE National Conference, February 25 – 27, Las Vegas, NV
  • Exhibitor – Booth #241 at RE/MAX R4 Conference, March 3 – 6, Las Vegas, NV
  • Exhibitor – Booth #612, Prudential Real Estate and Berkshire Hathaway HomeServices Sales Convention 2014, March 16 – 18, Nashville, TN
  • Sponsor and Exhibitor – Weichert® National Convention & WREA Management Symposium, March 26 – 28, Atlantic City, NJ
  • REAL Trends Gathering of Eagles, March 31, Las Colinas, TX

Happy New Year!

Posted by QuantumDigital on January 1st, 2014 | Leave a Comment

We wish you a wonderful new year filled with abundance, joy, and treasured moments. May 2014 be your best year yet!

 

Merry Christmas and Happy Holidays

Posted by QuantumDigital on December 25th, 2013 | Leave a Comment

Deck the halls with boughs of holly, wishing you a holiday so jolly! We hope you have a beautiful holiday season and a 2014 new year of peace and happiness.

Send New Year’s Wishes – FREE 2014 New Year’s Postcard Template!

Posted by QuantumDigital on December 11th, 2013 | Leave a Comment

The holiday season is upon us and flying by at top speed. If you are running out of time to send out traditional holiday greetings to your farming list, sphere of influence, and current and past clients, you can still get your real estate message out there with a New Year’s greeting. And for those of you who planned ahead and are getting your holiday cards out in time, congratulations – you get another excuse to remind your mailing list of your services! After all, surely someone on your list is including the sale or purchase of a home in their 2014 goals.

If you need some postcard design help, check out this attention-grabbing New Year’s postcard template designed by QuantumDigital – just for you. It’s FREE for you to use to your heart’s content.

Enjoy!

FREE New Year’s 2014 Postcard Design Template