Whether you’re working on a new postcard direct mail campaign or revamping an existing one, reconsider the color palette you’re using. Here are a few quick tips all about choosing the best colors for your next campaign.
Color postcards are 25-30% more effective than black and white.
Postcards with two colors tend to have higher responses than ones with four colors.
Use colors that sell. Throw away your pastel swatch book. Use bold primary colors – red, yellow, blue. Avoid designer tones, especially earth tones. Agitate the reader, don’t pacify.
If you want more information about the psychology behind color in postcard marketing, read Playing with Color Basics: Psychology and the Technicolor Postcard.
Also, when you’re ordering your postcards don’t forget to add a protective UV coating. It helps your cards and colors look their best as the work themselves through the mail system.