I received this on Monday and was enamored by the “whole package” of this campaign – from the colors to the personalization. This is one of the most clever direct mail campaigns I’ve seen in a while, because it makes people stop. Think. Re-consider. Below is the envelope which features in stark letters “This is not Junk Mail.” , a clever tactic considering that many people consider direct mail to be junk mail. We can argue about the proper term, but this envelope does a better job than we ever could. It pushes back at a prejudiced notion that anything that comes through the mailbox is “junk mail”. It makes people re-consider that this advertising message is of value to them. That they should open & consider it.
Once you open the envelope, it contains a folded letter, a folded flyer and a small insert. All three pieces re-iterate the value proposition, that of fast mobile internet access at a price point way below what other wireless companies would charge you. It did it’s magic – I myself am considering the service because I’m impressed with their value prop & message in addition to the marketing of it all. Read More