Do you wonder how often to reach out to your sphere of influence (SOI)? Need some more ways to stay in touch with your key contacts? Here are some excellent tips from Gary Keller’s book The Millionaire Real Estate Agent.
For everyone in your SOI, plan to stay in touch with them anywhere from 12-30 plus touches a year. Use a combination of emails, telephone calls, direct mail, and personal cards. Top agents use postcards to stay in touch with their SOI. Mailed postcards in the form of recipe cards, inspirational cards, and community/market statistics cards all work well.