Quick Tip Tuesday: October 1 – Keeping in Touch

Posted by QuantumDigital on October 1st, 2013 | 2 Responses

Do you wonder how often to reach out to your sphere of influence (SOI)? Need some more ways to stay in touch with your key contacts? Here are some excellent tips from Gary Keller’s book The Millionaire Real Estate Agent.

For everyone in your SOI, plan to stay in touch with them anywhere from 12-30 plus touches a year. Use a combination of emails, telephone calls, direct mail, and personal cards. Top agents use postcards to stay in touch with their SOI. Mailed postcards in the form of recipe cards, inspirational cards, and community/market statistics cards all work well.

 

Quick Tip Tuesday: September 24 – Real Estate Direct Mail Budget

Posted by QuantumDigital on September 24th, 2013 | Leave a Comment

Determining a budget for your real estate direct mail campaign can be tricky. Even overwhelming. Don’t let being overwhelmed keep you from taking action.

To calm your nerves and give you direction, take a look at this statistic from a real estate marketing survey conducted by QuantumDigital. Here’s what the stats revealed about top producers’ direct marketing budgets.

 

Top agents tend to spend 8-10% of their expected gross commission income on direct marketing. They break this out over a 9-12 month period, regardless of market conditions and/or monthly activity.

 

Ideas for Mailing Postcards in October

Posted by QuantumDigital on September 19th, 2013 | 2 Responses

October direct mail ideasOctober can be gloomy as winter starts setting in. But at the same time, the crisp weather and the reddening leaves is a popular time for people to spruce up their homes. And as it is also sandwiched between the new school session shopping and the holiday season, there is not as much seasonally driven promotion demanding attention. For this reason, October is a great time for your direct mail postcards to stand out with less than usual competition in the mailbox. With the fourth quarter beginning and several holidays coming up in the month, there are plenty of reasons to send out mailers in October.

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Ideas for Sending Postcards in September

Posted by QuantumDigital on September 4th, 2013 | Leave a Comment

It’s time to go back to school! As you have learned, keeping top of mind to both clients and prospects is key towards the success of any business. If you are a realtor, this constant touch can mean the difference between having repeat listings and referral business, and no listings at all. By incorporating direct mail marketing into your marketing mix, along with various online marketing tactics such as email and mobile, you can make your efforts even more targeted and effective. Additionally, including postcard mailings in your marketing mix adds a personal touch that is often missing in online and email marketing communications.

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Quick Tip Tuesday: August 27 – Lead Generation for New Realtors

Posted by QuantumDigital on August 27th, 2013 | Leave a Comment

Our tip for today is for new realtors and comes from NAR’s Member’s Edge blog.

Keep looking for new clients
At some point you’ll find yourself working multiple transactions, fielding phone calls, emails, texts, messaging on Twitter, fighting to find time to post on Facebook and skipping lunch twice a week. And then, just as suddenly, you’ll close all your business and find yourself in a 30-day dry period with no qualified buyers or sellers in the pipeline. Don’t get caught up in the day-to-day of transactions so much that you stop looking for new clients. Keep that pipeline flowing to minimize your dry spells. Think to the future, not just the present.

A great way to keep up with prospecting efforts while you’re busy doing other things is to automate as much as possible. Technology advances every day and these advances are helping realtors become more productive while working out in the field. If you haven’t already, check out TriggerMarketing – it’s like having your own online direct marketing assistant.  It’s a lead generation program that automatically creates mail-ready campaigns for you based on changes to the MLS, then lets you, the agent, decide whether to send or not. One click and done!

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Ideas for Sending Marketing Postcards in July

Posted by QuantumDigital on June 20th, 2013 | 1 Response

4th of JulyJuly is right in the middle of summer and also the hottest period of the year. It’s the time for vacations, trips and parties with friends and family. The middle of summer offers some good excuses to keep in touch with marketing postcards. After all, keeping a good and healthy connection with business partners and customers is the foundation for any thriving business.

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Quick Tip Tuesday: June 18 – National Small Business Week

Posted by QuantumDigital on June 18th, 2013 | Leave a Comment

Did you know it’s the 50th anniversary of National Small Business Week? We tip our hats to all of the those who have pursued and are pursuing the dream of small business ownership. We hope today’s quick tip will aid any business owner in creating a direct mail campaign offer and help business flourish. It comes from Robert W. Bly’s book How to Create Irresistible Offers.

Words like “no obligation, no risk, risk-free, no commitment” are strong phrases to get your prospects to take action and contact you. The easiest way to increase response rates is to offer a value add premium – a free kit, report or gift for inquiries. When offering free reports or kits, be sure to include a deadline such as “offer expires in 48 hours” or “for the first 10 callers only.”

Feeling inspired? In celebration of National Small Business Week, we are offering the following PROMO CODE for orders placed on QuantumPostcards.com by June 25, 2013.

$5 off orders of $50 or more (total cart)

PROMO CODE*: NSBWEEK

*Expires 6/25/2013 

Quick Tip Tuesday: June 11 – Postcard Messaging

Posted by QuantumDigital on June 11th, 2013 | 1 Response

Here’s a quick postcard messaging and design tip you can put into practice immediately.

Think of the front of your postcards as your marketing “billboard”. Move most of your copy to the address side of the card. Having your main/key message on the address side directly across from the address label is an effective “hot spot” strategy. Hot spots tend to be the first blocks that get read. Always reinforce your main message on both sides of your postcards – give readers a reason to turn the card over and read both sides. 

Quick Tip Tuesday: June 4 – Mailing Frequency

Posted by QuantumDigital on June 4th, 2013 | 1 Response

You have likely heard time and time again that consistency and frequency are of utmost importance in any direct mail effort. Wondering how “frequent” and “consistent” are defined? Take a look at today’s quick tip.

 

 

 

Consistency is key. It takes 7 to 12 touches to forge memory of a message and/or to motivate action. Solo mail seldom works. Frequency also makes the difference. It has been proven that at least 6-7 impressions over a short period of time are necessary to generate awareness. The fact is that you will experience better results by mailing the same 100 people 6 times than you would by mailing 600 people once.

 

Excuses to Send Direct Mail Postcards in June

Posted by QuantumDigital on May 16th, 2013 | 1 Response

One of the challenges to making the most out of your postcard marketing plan is to keep things fresh and interesting. Every month provides unique opportunities to spin what’s going on in the real world to your direct mail advantage. June is no different. Need some inspiration and excuses to send direct mail postcards in June? We’ve put together some suggestions to get your creativity flowing so you can start planning your campaign.

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