Quick Tip Tuesday: September 2 – How to Improve Your Postcard Performance

Posted by QuantumDigital on September 2nd, 2014 | Leave a Comment

Do you measure the performance of your direct mail postcards? If your campaign is generating qualified leads, you’re definitely doing something right. But did you know that there are ways to find out if your campaign is as good as it could be, with potential improvements helping you to generate even more leads?

Read this post about why you should A/B test your postcards to learn how to test which image, copy, or headline works best to convert your leads.

Quick Tip Tuesday: August 19 – 3 Ways to Boost Your Next Postcard

Posted by QuantumDigital on August 19th, 2014 | Leave a Comment

While consistency is key, sometimes it pays to try something different with your postcard marketing campaign, particularly if you’re not seeing the response you’d like.

Here are 3 pieces of advice for adding an extra boost to your next postcard mailer:

  • When choosing postcard colors keep this in mind: warm colors get warm responses and cold colors get cold. Use bright, warm colors as often as you can.
  • For an extra octane boost on your postcards, consider using capital letters. Used wisely, capital letters suggest greater stature.
  • Postcards with two colors tend to have higher responses than ones with four colors.

Quick Tip Tuesday: August 5 – Use Postcards to Motivate, Not Advertise

Posted by QuantumDigital on August 5th, 2014 | Leave a Comment

In real estate or any other small business, mailed postcards should be used to generate responses and leads. Image, branding, and general advertising is better done via newspapers, websites, TV, and radio. You can still say something positive and memorable about your company and service, but do it in a meaningful way that motivates such as including third party validation.

Don’t just say your product or service is great on your postcard mailers- prove it! Use testimonials and past sales to make the case.

Quick Tip Tuesday: June 3 – Focus Your Postcard Messaging

Posted by QuantumDigital on June 3rd, 2014 | Leave a Comment

When investing in postcard mail pieces to market your listings, it’s tempting to include all information possible – both about your listing and about your real estate credentials. Sometimes you end up with so much information that you can’t fit it on the card. Does this sound familiar? If so, hopefully today’s tip will help you narrow your focus and create a compelling direct mail postcard.

For greatest readability keep your postcard’s words and sentences short. 80% of your words should be 5 characters or less. Sentences should be kept to a maximum of 1 to 1.5 lines each, with a maximum of 6 to 7 lines of text total.

Your mail prospects really want to know “what will you DO for me?” and less about you, your credentials and company. Be sure to lead with how you are going to help them succeed!

Mystery Solved: Smudges on Real Estate Postcards

Posted by QuantumDigital on April 2nd, 2014 | Leave a Comment

Have you ever seen smudges and scuff marks on the postcards you’ve either received in the mail or mailed out to market your real estate business? It’s not an uncommon phenomenon, but the reason behind the smudges is rarely explained and can leave marketers frustrated due to lack of information. If you’re curious to find out how this happens, check out the quick video below that takes you through the real estate postcard marketing print and mail process.

YouTube Preview Image

 

For even more information, check out this post: Why Do Some of My Mailed Postcards Have Smudges or Scuff Marks?

Still have questions? Leave them as a comment below – we’re happy to help!

Quick Tip Tuesday: March 25 – Stand Out in the Mailbox

Posted by QuantumDigital on March 25th, 2014 | 1 Response

In any small business, decisions about paid promotion often end up in a toss up between saving pennies by going small (but getting something out there), and going big to stand out. This is especially true for solopreneurs, including real estate professionals. With just a bit of advanced planning, this week’s tip allows you to have your cake and eat it, too.

Bigger formats simply work better. Instead of a standard postcard format (4.25″ by 5.5″), use a jumbo (5.5″ by 8.5″) or panoramic (5.75″ by 11″), which traditionally pull a higher response rate. You can make up the cost difference by sending these over-sized cards by standard mail instead of first class.

If you’re the type to always play it safe when it comes to your real estate postcard campaigns, try something new this month. Take a different direction than the rest and stand out in the mailbox.

Quick Tip Tuesday: March 18 – Time for Spring Cleaning

Posted by QuantumDigital on March 18th, 2014 | Leave a Comment

Spring is upon us, so it’s the perfect time to do some spring cleaning…of your postcard mailing list, that is! When was the last time you took a good look at your list? If you are wondering why it’s important, consider today’s advice:

Your list is the most important ingredient to the success of your direct mailer. The offer or call to action is the second most important element. Want to grow your list? Consider doing some joint postcard marketing with a local business that compliments yours – including their logo/name and signature offer. That way, you not only share contacts, but costs as well. 

Send New Year’s Wishes – FREE 2014 New Year’s Postcard Template!

Posted by QuantumDigital on December 11th, 2013 | Leave a Comment

The holiday season is upon us and flying by at top speed. If you are running out of time to send out traditional holiday greetings to your farming list, sphere of influence, and current and past clients, you can still get your real estate message out there with a New Year’s greeting. And for those of you who planned ahead and are getting your holiday cards out in time, congratulations – you get another excuse to remind your mailing list of your services! After all, surely someone on your list is including the sale or purchase of a home in their 2014 goals.

If you need some postcard design help, check out this attention-grabbing New Year’s postcard template designed by QuantumDigital – just for you. It’s FREE for you to use to your heart’s content.

Enjoy!

FREE New Year’s 2014 Postcard Design Template

Quick Tip Tuesday: December 10 – Why Use Direct Mail

Posted by QuantumDigital on December 10th, 2013 | Leave a Comment

An article in Forbes recently caught our attention: If Direct Mail is Dying, It’s Sure Taking Its Time About It. For today’s quick tip, here are two highlights from the article about the enduring power of direct mail, as well as a couple of other compelling stats.

“The mail is often the only reliable way to reach reasonably affluent males.” – Forbes

“The over-50 crowd, already large and growing, has a lot more money than younger folks and they’re just as happy to deal with you in print as they are in the cyber world.” – Forbes

“70% of consumers prefer mail for receiving unsolicited info from unfamiliar companies.” – Pitney Bowes International Communications Survey

“Large and over-sized postcards are an effective real estate marketing tactic.  They have a 100% open rate and are still one of the only ways to reach a homeowner on their turf.” – Eric Cosway, QuantumDigital

 

Think about the direct mail you receive, regardless of whether it comes in the form of a catalogue, postcard, or letter. What impression does the mailed form of communication make on you as compared to online ads and email marketing? Now think about your own business. How are you utilizing direct mail in your marketing campaigns? What impact has it made?

 

Ideas for Mailing Postcards in November

Posted by QuantumDigital on October 16th, 2013 | 1 Response

As November approaches, people begin to get into a festive spirit. For realtors, keeping your target customers engaged to create brand recall can be especially challenging with the distractions the holiday season brings.

It’s an important time to use as many communication vehicles as possible to stay in touch. After all, many families may be in the beginning stages of planning for the new year, which may include the purchase or sale of a home. Jumbo postcard mailers are a simple, cost-effective marketing tool for real estate that will keep you top of mind when it comes time to make a residential real estate move.

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