October can be gloomy as winter starts setting in. But at the same time, the crisp weather and the reddening leaves is a popular time for people to spruce up their homes. And as it is also sandwiched between the new school session shopping and the holiday season, there is not as much seasonally driven promotion demanding attention. For this reason, October is a great time for your direct mail postcards to stand out with less than usual competition in the mailbox. With the fourth quarter beginning and several holidays coming up in the month, there are plenty of reasons to send out mailers in October.