It’s time to go back to school! As you have learned, keeping top of mind to both clients and prospects is key towards the success of any business. If you are a realtor, this constant touch can mean the difference between having repeat listings and referral business, and no listings at all. By incorporating direct mail marketing into your marketing mix, along with various online marketing tactics such as email and mobile, you can make your efforts even more targeted and effective. Additionally, including postcard mailings in your marketing mix adds a personal touch that is often missing in online and email marketing communications.