Comments for The Direct Marketing Voice http://thedirectmarketingvoice.com News on the Latest Tips, Trends, and Technologies Shaping the Future of Integrated Marketing Wed, 25 Jan 2012 01:09:58 -0600 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Dissection of an Email Done Wrong by Liam Duffy http://thedirectmarketingvoice.com/2011/12/15/dissection-of-an-email-done-wrong/comment-page-1/#comment-6169 Liam Duffy Wed, 25 Jan 2012 01:09:58 +0000 http://thedirectmarketingvoice.com/?p=14611#comment-6169 Wow what a bungle by the IBM emarketing team. Who sends full image emails these days anyway? and to not validate seems even more daft. QR codes for the sake of QR codes do make them appear silly. Its a drive to web tool.... Its marketers using media because "its in" without understanding how to use it effectively. Good use of the Fail badge! Wow what a bungle by the IBM emarketing team. Who sends full image emails these days anyway? and to not validate seems even more daft. QR codes for the sake of QR codes do make them appear silly. Its a drive to web tool…. Its marketers using media because “its in” without understanding how to use it effectively. Good use of the Fail badge!

]]> Comment on USPS Makes Local Direct Mail Postcard Marketing More Complex than Necessary with New ‘Every Door Direct Mail’ Program by postcard mailing http://thedirectmarketingvoice.com/2011/10/26/usps-makes-local-direct-mail-postcard-marketing-more-complex-than-necessary-with-new-%e2%80%98every-door-direct-mail%e2%80%99-program/comment-page-1/#comment-6167 postcard mailing Sat, 21 Jan 2012 06:30:26 +0000 http://thedirectmarketingvoice.com/?p=13151#comment-6167 My recommendation to modest and residence businesses is never make an effort to print your flyers or playing cards on your own household shade printer. The needed credit card share is far too thick and can jam or break your printer, and the toner is too pricey considering the quantity you’ll ought to print apart from that the quality will probably be inadequate compared to numerous affordable on the internet colour printing companies. My recommendation to modest and residence businesses is never make an effort to print your flyers or playing cards on your own household shade printer. The needed credit card share is far too thick and can jam or break your printer, and the toner is too pricey considering the quantity you’ll ought to print apart from that the quality will probably be inadequate compared to numerous affordable on the internet colour printing companies.

]]> Comment on Direct Mail Strategy: Bed Bath & Beyond’s Missed Marketing Opportunities by Cynthia Fedor http://thedirectmarketingvoice.com/2011/01/18/direct-mail-strategy-bed-bath-beyond%e2%80%99s-missed-marketing-opportunities/comment-page-1/#comment-6160 Cynthia Fedor Thu, 05 Jan 2012 20:59:45 +0000 http://thedirectmarketingvoice.com/?p=3341#comment-6160 Effective for some postcard recipients that are likely already BB&B customers. What does the company get out of it?.. the pleasure of spending money on marketing without the benefit of collecting valuable data or understanding how it affects their bottom line? Effective for some postcard recipients that are likely already BB&B customers. What does the company get out of it?.. the pleasure of spending money on marketing without the benefit of collecting valuable data or understanding how it affects their bottom line?

]]> Comment on Using QR Codes, Some Technical Considerations by Cynthia Fedor http://thedirectmarketingvoice.com/2011/01/18/using-qr-codes-some-technical-considerations/comment-page-1/#comment-6159 Cynthia Fedor Thu, 05 Jan 2012 20:47:36 +0000 http://thedirectmarketingvoice.com/?p=3221#comment-6159 What you're describing sounds like a document file rather than a page. Your phone may be trying to recognize and open a document rather that direct to a website. Does anyone else (I'm speaking to you, readers! :) out there have any suggestions? What you’re describing sounds like a document file rather than a page. Your phone may be trying to recognize and open a document rather that direct to a website.

Does anyone else (I’m speaking to you, readers! :) out there have any suggestions?

]]> Comment on Using QR Codes, Some Technical Considerations by Kerri http://thedirectmarketingvoice.com/2011/01/18/using-qr-codes-some-technical-considerations/comment-page-1/#comment-6153 Kerri Thu, 29 Dec 2011 20:27:13 +0000 http://thedirectmarketingvoice.com/?p=3221#comment-6153 Have you ever run into any issue pointing a QR code to a URL that ends in .html? Seems the code won't open automatically via mobile device, instead it asks the QR code reader to search the web for the URL that is provided Have you ever run into any issue pointing a QR code to a URL that ends in .html? Seems the code won’t open automatically via mobile device, instead it asks the QR code reader to search the web for the URL that is provided

]]> Comment on Direct Mail Strategy: Bed Bath & Beyond’s Missed Marketing Opportunities by Tony Thomas http://thedirectmarketingvoice.com/2011/01/18/direct-mail-strategy-bed-bath-beyond%e2%80%99s-missed-marketing-opportunities/comment-page-1/#comment-6152 Tony Thomas Thu, 29 Dec 2011 19:32:05 +0000 http://thedirectmarketingvoice.com/?p=3341#comment-6152 Savvy BB&B customers know that the fine print on the coupons is pretty much ignored by the staff. The only limitation is one coupon per item. They never expire, there are no exclusions and they'll take five of them if you're buying five items. That is why they're effective. Savvy BB&B customers know that the fine print on the coupons is pretty much ignored by the staff. The only limitation is one coupon per item. They never expire, there are no exclusions and they’ll take five of them if you’re buying five items.

That is why they’re effective.

]]> Comment on How to Make Business Cards More Relevant in a Digital World by The Direct Marketing Voice » 4 Fresh Uses for Magnetic Business Cards http://thedirectmarketingvoice.com/2011/09/28/how-to-make-business-cards-more-relevant-in-a-digital-world/comment-page-1/#comment-5931 The Direct Marketing Voice » 4 Fresh Uses for Magnetic Business Cards Tue, 29 Nov 2011 16:07:10 +0000 http://thedirectmarketingvoice.com/?p=11781#comment-5931 [...] Business cards are useful for sharing contact information; however, days of the rolodex are gone. Customers may not keep business cards around for long or consolidate them in a spot that makes it easy to access the information printed on them when needed. This doesn’t mean that they’re going away anytime soon. For several reasons, printed business cards are here to stay. [...] [...] Business cards are useful for sharing contact information; however, days of the rolodex are gone. Customers may not keep business cards around for long or consolidate them in a spot that makes it easy to access the information printed on them when needed. This doesn’t mean that they’re going away anytime soon. For several reasons, printed business cards are here to stay. [...]

]]> Comment on Direct Mail Design and Best Practice by ONLINE TRENDS – Website http://thedirectmarketingvoice.com/2011/06/13/direct-mail-design-and-best-practice/comment-page-1/#comment-5671 ONLINE TRENDS – Website Tue, 22 Nov 2011 20:35:11 +0000 http://thedirectmarketingvoice.com/?p=4641#comment-5671 [...] get them to read and process content, commit to the message, then execute a specific …http://thedirectmarketingvoice ..5 Best Practices in Direct Mail Design : Page 1 of 2 : Target …As a creative who [...] [...] get them to read and process content, commit to the message, then execute a specific …http://thedirectmarketingvoice ..5 Best Practices in Direct Mail Design : Page 1 of 2 : Target …As a creative who [...]

]]> Comment on Why Unique QR Codes Aren’t Just Another Nerdy Marketing Gimmick by Direct Mail Growing in Popularity Among Young People? | Business News – Tech News – Entertainment – Mobile – Social Media http://thedirectmarketingvoice.com/2011/03/16/why-unique-qr-codes-arent-just-another-nerdy-marketing-gimmick/comment-page-1/#comment-5101 Direct Mail Growing in Popularity Among Young People? | Business News – Tech News – Entertainment – Mobile – Social Media Sat, 12 Nov 2011 18:17:56 +0000 http://thedirectmarketingvoice.com/?p=3631#comment-5101 [...] mail is no longer a static channel. The integration of digital and mobile technologies like QR codes, SMS texting, and PURLs now make direct mail postcards, flyers, and other print formats [...] [...] mail is no longer a static channel. The integration of digital and mobile technologies like QR codes, SMS texting, and PURLs now make direct mail postcards, flyers, and other print formats [...]

]]> Comment on Tips on Sending an Effective Apology Email by Tips on Sending an Effective Apology Email | Web Help 101 http://thedirectmarketingvoice.com/2011/10/10/tips-on-sending-an-effective-apology-email/comment-page-1/#comment-4691 Tips on Sending an Effective Apology Email | Web Help 101 Wed, 02 Nov 2011 20:33:10 +0000 http://thedirectmarketingvoice.com/?p=12471#comment-4691 [...] email received a follow-up with an apology explaining that the mistake was due to our (my) human error. What amazed me were the replies we received after sending the apology. One said, “At least now I [...] [...] email received a follow-up with an apology explaining that the mistake was due to our (my) human error. What amazed me were the replies we received after sending the apology. One said, “At least now I [...]

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