On-demand printing
« Previous EntriesPrinted Business Cards on the Path to Extinction?
Wednesday, February 10th, 2010With the rapid introduction of mobile applications (like BUMP and DUB) which foster the digital exchange of contact information, are traditional business cards on the verge of becoming obsolete?
I recently came across a few articles that challenged the relevance of printed cards in the age of virtual business cards, online networking sites and mobile applications [...]
IBM’s First Impression
Wednesday, November 25th, 2009I recently went to a tradeshow where the expo hall was filled with interesting vendors introducing new products and services. The marketing materials often attract your eye… but it was interesting to see who “skimped” on their marketing and branding. I took a photo of the materials from the trade show below, try to pick [...]
Agencies Explore Digital Print in Austin, Tx
Friday, October 2nd, 2009Chantal Todé with DMNews shares about her trip to the Marketing Innovation & Discovery Summit hosted at QuantumDigital.
“What I heard from these representatives [agency executives] is that they were there to learn more about digital print and variable data print with the goal of being able to talk authoritatively about these solutions with their bosses [...]
QuantumDigital, Inc. Earns G7 Master Printer Status
Monday, September 28th, 2009QuantumDigital is one of eight G7 Master Printers in Texas and one of the first and few pure digital printers worldwide to achieve this distinction.
What does G7 mean?
For corporate print buyers, brand managers and ad agencies, the distinction means that you and your clients can maintain brand integrity across all of your print projects. It [...]
Social Media Business Cards
Friday, September 4th, 2009I read about Peter Kim’s “google me” business cards, a while back, when Google started a promotion for their new Profiles feature by giving away 25 business cards. Since then, I’ve noticed a few slight improvements, but none that have really captured social media profiles in a simple & stylish way. Let’s start with a [...]
Driving Online Conversations
Wednesday, August 26th, 2009Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
Integrated Marketing is Key to Developing Your Business
Wednesday, August 5th, 2009I came across this video from Stormy Dean, where he poses a great thought about leveraging knowledge about your target market, and narrowing in on the type of marketing that could make the greatest impact.
Even though stormdawg’s aim is toward small businesses, this advice should be heeded by businesses of all sizes. I have referenced [...]
Repurpose Magazine Print Ads for Agency Creative – direct creative, that is…
Wednesday, July 22nd, 2009I came across this german magazine ad for Budersand, a hotel & spa, that used a clever play on imagery to get people to stop and think. While the execution itself is being debated on adsoftheworld.com as to whether it’s good creative or not, this ad serves as a good example of how easily creative [...]
The Direct Marketing Voice Links 6-10-2009
Wednesday, June 10th, 2009Budgets looking up heading into 2010
via www.btobonline.com BtoB’s updated survey found that 65.7% of marketers will increase their online spending this year; 31.6% will boost spending on direct mail; and 26.0% will increase event spending. Within online marketing, 63.8% of respondents will increase spending on Web site development; 61.6% will increase e-mail marketing; 49.5% [...]
The Direct Marketing Voice Links 5-21-2009
Thursday, May 21st, 2009Direct Mail Diva: Does it Pay to Advertise in a Down Economy?
via directmaildiva.blogspot.com Does it really pay to advertise during a recession? Historical data says yes, but times and perceptions change, so what do TODAY’S consumers think? “More than 48% of U.S. adults believe that a lack of advertising by a retail store, [...]
Be Different and Enhance Your Brand
Wednesday, May 20th, 2009I came across the new television commercial for Intel which paints a different version of “Rock Stars” that we should admire. Take a quick look:
The tagline “Our rock stars aren’t like your rock stars” says it all – Intel embraces the “nerdy” aspects of their company and propels Ajay Bhatt, co-inventor of the USB, to [...]
Direct Marketing Video – Defining Long Term Customer Value
Tuesday, May 19th, 2009Here’s a useful video that outlines the importance of calculating your LTV. Once LTV is known, your marketing ROI calculations can work themselves out quite nicely.
Recession Marketing Example 1 – Money and Price
Wednesday, May 13th, 2009The billshrink blog recently outlined “12 ways companies are reacting to the recession“, and a few of us here at the Direct Marketing Voice thought these examples good enough to outline one by one in greater detail. I’m going to start with the first one mentioned which was “explicit” mentions of money or savings. Just [...]
The Future of On-demand Print Technology is Here
Monday, April 27th, 2009Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future of marketing and advertising.
Earlier this year, Time [...]
Improving Audi’s (or any company’s) Service Communication
Wednesday, April 22nd, 2009Since Audi tends to be a high quality brand and their communications are typically very high quality as well, from a marketing perspective I was disappointed to see that they missed an opportunity to engage with me on a more personal level. Many companies struggle with their customer service communication, but even with those that [...]
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