This year at the REALTORS® Conference & Expo in Anaheim, CA, the focus was on new technology and faster, easier ways to get everyday tasks completed. There was a definite shift from the ‘old regime’ to a new generation of real estate professionals; not necessarily having anything to do with age, rather, a shift in business and marketing strategy. Not many attendees wanted to take printed collateral from booths that they visited. Instead, many asked for an overview of information. They could also be seen snapping photos with their smart phones of booths and information that intrigued them.

QuantumDigital’s mission this year was also focused on delivering time-saving technologies to busy real estate professionals. TriggerMarketing® was featured at QuantumDigital’s booth. It’s an instant just listed/sold program that uses the best of traditional mail, mobile response technologies, the web and social media to deliver warm, local leads directly to the agents inbox.  Agents, brokers and top decision makers alike all commented that the program was a “no brainer” and could save them valuable time. The goal, many said, is to get more listings in this competitive market and they could see how TriggerMarketing could help them quickly build awareness in their communities.

The TriggerMarketing program integrates with property listing databases. Within seconds of adding a new listing or changing the status of an existing listing in a database, the program sends the listing agent an email asking if they would like to launch a campaign. Postcards are immediately designed using key information about the listed or sold property, along with photos and trackable technologies. When a recipient responds to the direct mail postcard by scanning a QR code, texting a short code, or typing a unique code on a landing page, the agent receives a real-time warm-lead alert which allows them to immediately follow up. Read More »