eMarketing
« Previous EntriesFree Email Tracking.
Friday, March 12th, 2010I just ran across this very interesting email tracking service: www.WhoReadMe.com. Essentially, the service will allow you to do some limited basic tracking on emails that you send, for free.
I say “limited” above because (1) its only truly “free” for your first 20 emails per day, and (2) their email tracking is still handicapped by [...]
Insights from Marketing Leaders at the ANA Conference
Wednesday, November 18th, 2009The Association of National Advertisers event ended Nov. 8th in Phoenix, and many marketing veterans had advice to share for those who are struggling with their sales and marketing efforts. Great thoughts that echo much that we’ve been covering in this blog. Among the marketers interviewed:
Stephen Quinn, Wal-Mart
Keith Levy, Anheuser Busch InBev
Elizabeth Harz, Electronic Arts
Brian [...]
Landing Page Design Best Practices
Monday, November 2nd, 2009Six Tips to Improve Conversion
In preparation for the “Leverage Search and Ye Shall Be found” webinar that I’m serving on this Thursday, I was on the hunt for tried and true best practices for landing page designs. Not just any tips, but landing page design tips to improve conversion. After all, isn’t that what all [...]
Integrating Social with Traditional Direct Marketing for Growth
Friday, October 16th, 2009A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper [...]
Real Estate Agents: Stop Selling Houses, Start Selling ‘You’ as a Brand
Monday, October 5th, 2009A common question or hot topic that’s being discussed by real estate professionals today is: “How do I use social media to increase my business?”
For starters, stop flooding your audience’s Twitter and Facebook feeds with nothing but house listings. It’s annoying – especially if your listing announcements are in ALL CAPS – and it doesn’t [...]
Tour of the Facility, explaining Personalized Marketing Collateral
Wednesday, September 16th, 2009LTV & Lessons Learned with Companion Marketing
Wednesday, September 16th, 2009Day 2 Talk about focusing on long term customer value
Sara Costello, Senior Manager, Relationship Marketing with Sylvan Learning
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2008 Direct & Digital ad spend breakout
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VP Marketing of Realtor.com speaks on not saturating a channel
Tuesday, September 15th, 2009Frederick Herot, VP Marketing, Realtor.com speaks at the Marketing Innovation & Discovery Summit
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Frederick Herot on Personalizing Direct Mail
Tuesday, September 15th, 2009At the Marketing Innovation Summit 2009
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Marketing Innovation Summit Keynote (part 3)
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Marketing Innovation Summit Keynote (part 2)
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Marketing Innovation Summit Keynote (part 1)
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Driving Online Conversations
Wednesday, August 26th, 2009Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
Standardization Will Improve Deliverability
Friday, August 21st, 2009Reading one of my favorite email deliverability sites, I came across this article announcing what is believed to be the first attempt to aggregate email bounce codes into a single list. Warning: the rest of this post may get pretty geeked out, so proceed with caution.
Why Is This Good?
I will try to explain this [...]