Direct marketing
« Previous EntriesTechnologies Change the Direct Mail Landscape for Agencies
Monday, August 30th, 2010With the growth of social media and online marketing, many marketers have turned away from direct mail campaigns, arguing that traditional mailings are difficult to track and are no longer an effective way to market to prospects. My agency friends have shared that clients are wanting true metrics, meaning, if they can easily A/B test [...]
Stop Whining. Get Smarter About Direct Mail.
Monday, July 12th, 2010Last week the U.S. Postal Service requested a 2-cent increase of first-class postage as part of a plan to cover some of their staggering deficit. Many business groups that rely heavily on using direct mail for advertising reacted in outrage. However, in response to the news, Newsweek.com author, Daniel Gross, wrote a smart article arguing [...]
How many times should I advertise?
Wednesday, June 23rd, 2010I’ve been thinking alot about this question, as some who are new to direct marketing have a hard time understanding the time-tested methods that result in positive return on investment. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough. [...]
Data, Data and Oh Yeah, More Data
Friday, May 7th, 2010In the midst of outlining strategy for a new marketing campaign and summarizing the metrics I need to track on said campaign, I happened across an interesting article on adage.com, “The Case for Less Data and More Vision.” Near the end of the article, the author, Jonathan Salem Baskin writes,
We need to stop embracing the [...]
Women Want a Personalized World
Wednesday, April 28th, 2010There’s an interesting consensus as society settles into
understanding what a personalized experience means. It means we’re creating a “world” (i.e. consumer experience) that’s tailored to you.
In the online ad space, one marketing agency, Q Interactive , conducted a study regarding online ads that were served up based on behavioral data:
Women’s Channel, an agency that researches [...]
The Importance of Sustainable Forests
Wednesday, April 14th, 2010For those of you designing green print pieces or managing print marketing campaigns, the paper that you print on sometimes isn’t at the forefront of your mind – but increasingly it might be on the mind of your readership. According to a recent report, approximately 25% of consumers tell other consumers not to buy products [...]
Dear FitPregnancy: We’re not pregnant. But thanks for assuming.
Thursday, March 25th, 2010Some background on me – about 8 months ago my wife and I had a beautiful baby boy. A few months into our pregnancy we found a magazine called FitPregnancy and ordered it. My wife enjoyed several months of reading FitPregnancy’s articles geared toward women who are going through those 9 months of wonderful growth. [...]
Free Email Tracking.
Friday, March 12th, 2010I just ran across this very interesting email tracking service: www.WhoReadMe.com. Essentially, the service will allow you to do some limited basic tracking on emails that you send, for free.
I say “limited” above because (1) its only truly “free” for your first 20 emails per day, and (2) their email tracking is still handicapped by [...]
Printed Business Cards on the Path to Extinction?
Wednesday, February 10th, 2010With the rapid introduction of mobile applications (like BUMP and DUB) which foster the digital exchange of contact information, are traditional business cards on the verge of becoming obsolete?
I recently came across a few articles that challenged the relevance of printed cards in the age of virtual business cards, online networking sites and mobile applications [...]
Why is Direct Marketing spending increasing?
Wednesday, February 3rd, 2010To all the social media consultants out there who downplay the role of direct mail and direct marketing, there are two standout points that they should be considering very closely from the DMA’s latest economic impact study:
As an industry, the amount spent on direct mail will rise by $1.1 billion this coming year (to $45.5 [...]
Forrester Releases 2010 Mobile Trends Report
Monday, January 18th, 2010As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix. I came across Thomas Husson’s [...]
Is Email Marketing The ROI King?
Friday, January 15th, 2010Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.
The article does make the point, rather subtly, that email has the best ROI when it’s done right. I would have made that more clear. Blasting out email for any address [...]
Is there Interactive Marketing Burnout?
Wednesday, December 30th, 2009It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm. This is the way it should be – no one should be in my home looking over my shoulder as I open my mail. It’s a question of place, and privacy. Direct mail gives us the time [...]
Insights from Marketing Leaders at the ANA Conference
Wednesday, November 18th, 2009The Association of National Advertisers event ended Nov. 8th in Phoenix, and many marketing veterans had advice to share for those who are struggling with their sales and marketing efforts. Great thoughts that echo much that we’ve been covering in this blog. Among the marketers interviewed:
Stephen Quinn, Wal-Mart
Keith Levy, Anheuser Busch InBev
Elizabeth Harz, Electronic Arts
Brian [...]
This is not Junk Mail.
Wednesday, November 11th, 2009I received this on Monday and was enamored by the “whole package” of this campaign – from the colors to the personalization. This is one of the most clever direct mail campaigns I’ve seen in a while, because it makes people stop. Think. Re-consider. Below is the envelope which features in stark letters “This is [...]
« Previous Entries