Direct marketing
« Previous EntriesPrinted Business Cards on the Path to Extinction?
Wednesday, February 10th, 2010With the rapid introduction of mobile applications (like BUMP and DUB) which foster the digital exchange of contact information, are traditional business cards on the verge of becoming obsolete?
I recently came across a few articles that challenged the relevance of printed cards in the age of virtual business cards, online networking sites and mobile applications [...]
Why is Direct Marketing spending increasing?
Wednesday, February 3rd, 2010To all the social media consultants out there who downplay the role of direct mail and direct marketing, there are two standout points that they should be considering very closely from the DMA’s latest economic impact study:
As an industry, the amount spent on direct mail will rise by $1.1 billion this coming year (to $45.5 [...]
Forrester Releases 2010 Mobile Trends Report
Monday, January 18th, 2010As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix. I came across Thomas Husson’s [...]
Is Email Marketing The ROI King?
Friday, January 15th, 2010Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.
The article does make the point, rather subtly, that email has the best ROI when it’s done right. I would have made that more clear. Blasting out email for any address [...]
Is there Interactive Marketing Burnout?
Wednesday, December 30th, 2009It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm. This is the way it should be – no one should be in my home looking over my shoulder as I open my mail. It’s a question of place, and privacy. Direct mail gives us the time [...]
Insights from Marketing Leaders at the ANA Conference
Wednesday, November 18th, 2009The Association of National Advertisers event ended Nov. 8th in Phoenix, and many marketing veterans had advice to share for those who are struggling with their sales and marketing efforts. Great thoughts that echo much that we’ve been covering in this blog. Among the marketers interviewed:
Stephen Quinn, Wal-Mart
Keith Levy, Anheuser Busch InBev
Elizabeth Harz, Electronic Arts
Brian [...]
This is not Junk Mail.
Wednesday, November 11th, 2009I received this on Monday and was enamored by the “whole package” of this campaign – from the colors to the personalization. This is one of the most clever direct mail campaigns I’ve seen in a while, because it makes people stop. Think. Re-consider. Below is the envelope which features in stark letters “This is [...]
Landing Page Design Best Practices
Monday, November 2nd, 2009Six Tips to Improve Conversion
In preparation for the “Leverage Search and Ye Shall Be found” webinar that I’m serving on this Thursday, I was on the hunt for tried and true best practices for landing page designs. Not just any tips, but landing page design tips to improve conversion. After all, isn’t that what all [...]
2010 is the Year We Bounce Out of a Recession
Wednesday, October 21st, 2009I came across a great graphic as part of Mary Meeker’s presentation covered on TechCrunch. It shows that according to Morgan Stanley’s regression analysis the United States will see spending on Advertising increase in 2010. This is important in light of the fact that many organizations are still reviewing each and every cost on the [...]
Integrating Social with Traditional Direct Marketing for Growth
Friday, October 16th, 2009A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper [...]
Real Estate Agents: Stop Selling Houses, Start Selling ‘You’ as a Brand
Monday, October 5th, 2009A common question or hot topic that’s being discussed by real estate professionals today is: “How do I use social media to increase my business?”
For starters, stop flooding your audience’s Twitter and Facebook feeds with nothing but house listings. It’s annoying – especially if your listing announcements are in ALL CAPS – and it doesn’t [...]
Real Estate Marketing Survey 2009
Tuesday, September 29th, 2009We have launched the 2009 real estate marketing survey.
This industry-wide study is being conducted to uncover new marketing trends and strategies that are developing in the real estate marketplace today. This study will compile key market data from real estate professionals across the country.
If you are in real estate, we need your participation! [...]
Jeffrey Stewart of Trekk Cross-media talks about VW’s personalized Facebook campaign
Wednesday, September 16th, 2009Jeffrey Stewart of Trekk Cross-media on Presidential Use of Social Media
Wednesday, September 16th, 2009Brett Knobloch on Better Channel Intelligence
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