Every now and again, we like to share examples of the marketing campaigns we’ve developed to achieve our business goals. By doing so, we hope to shed light on ways you can optimize your own campaigns and integrate digital technologies with traditional channels to get revenue-generating results. Below is a case study of one of our recent campaigns, the Agency Envision Campaign. Feedback and questions are welcome. Enjoy!
OBJECTIVES:
The purpose of the campaign is to nurture existing agency leads while showcasing how new digital technologies could help them streamline, track, and grow their clients’ direct mail activities. Additionally, QuantumDigital needed to break any existing assumptions that positioned their company as simply a direct mail fulfillment and print facility. The target audience was comprised of key decision makers within the advertising/marketing industry who develop direct mail campaigns for enterprise-level clients.
CHALLENGE:
The challenge was to develop an integrated, multi-channel lead-generation campaign to capture the attention of target prospects, generate awareness of QuantumDigital’s technology driven direct marketing capabilities, and secure strategic brainstorming sessions. Furthermore, direct mail and web components of the campaign needed to demonstrate the variable-data personalization technologies, tracking abilities, and exceptional quality of QuantumDigital’s products and services.
COMPONENTS:
The campaign included 11 personalized touches—alternating between direct mail, email, and phone calls. QuantumDigital used the latest digital technologies, including unique QR codes and advanced variable-data printing, on mailed campaign pieces to attract interest, track individual responses, and demonstrate service capabilities. Read More
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