About Debbie Gurley

Debbie was QuantumDigital’s VP of real estate sales. She was hired as a call center representative and was quickly promoted due to her accomplishments in call center management, account management and sales operations. To see what Debbie is up to now, visit her profile on LinkedIn.

Home Staging Videos For Seller Success

Posted by Debbie Gurley on September 28th, 2009 | 2 Responses

Here’s a guest post by QuantumDigital’s Director of Business Development.
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Selling your home in any market can be down right stressful and trying no matter how much planning you undergo.
One of the biggest headaches most sellers have to face right from the start is the idea of preparing their home for the market place. House staging is certainly not everyone’s forte. So where do you turn when you need helpful tips and ideas for tackling this kind of project?

If you’re lucky, you might have a family member or a friend that’s been through this process enough times that they can do it with their eyes closed. But, on the other hand, what if you don’t?

I recently had the opportunity to speak with Camilla Sullivan, SVP of Marketing for Better Homes and Gardens Real Estate of Parsippany, NJ while at a real estate leadership conference in New York. We were deep in conversation about how emotional and sensitive home sellers can be when they are advised by their agent on what to do with all of the years of clutter they’ve collected.

In many cases, this can be an area of contention between the seller and the agent. That’s when she shared with me how BH&G removes these types of obstacles from the selling process. They have created a series of staging videos that coaches and helps guide their sellers on the various aspects of staging such as how to clean up and de-clutter their home, rearrange and sometimes remove or replace furniture, newly painted walls, pleasant smells, ah…you get the picture.

When the time is right, the agent directs their sellers to the BH&G website to review the videos. After a few days have passed, the agent will then follow up with them to answer any questions or to provide further assistance. This approach takes the burden of being the “bad guy” off the agent’s shoulders.

With this type of creative thinking, there’s no doubt that Better Homes and Gardens Real Estate will continue to find success in growing it’s brand. Other sources of house staging are readily available in various sources. I’ve listed a few below.

30 Can’t miss staging tips – HGTV

Field Guide to preparing your home – Realtor.org

Home Staging Channel

Until next time,

Anthony

What Does an Energized Real Estate Marketing Launch Look Like?

Posted by Debbie Gurley on September 4th, 2009 | 1 Response

You’ve heard the news by now, Crye-Leike, REALTORS has made the decision to “Take Its Agent Marketing to New Heights” by focusing on what they do best – selling homes!

In order to accomplish this, they chose QuantumDigital to partner with for their direct marketing needs. I am personally very PUMPED about their decision as I am passionate about providing the best program for successful marketing.

Crye-Leike’s Marketing Director, Keith Sullivan, is doing it the right way.  He has created a multi-touch launch plan to prepare his agents with posters, eblasts, direct mail notices, and webinars. Keith and his entire team are behind the new program and doing their absolute best to ensure the utmost success!

Crye-Leike, REALTORS has been in the real estate business for more than 30 years and is the 6th largest real estate company in the nation. They know how to do things right!