Today, there are plenty of available tools for marketing a small business. However, they can only take you so far if you don’t know the basics of motivating consumer response. Once you’ve captured their attention, how do you get prospects to follow through with action? Here are three things to consider when crafting an effective call-to-action statement.
Call to action: “Words that urge the reader, listener, or
viewer of a sales promotion or message to take an immediate action…”
– via BusinessDictionary.com