About Cynthia Fedor

Cynthia Fedor was QuantumDigital’s senior copywriter and marketing team lead. To see what Cynthia is up to now, visit her profile on LinkedIn.

4 Home Improvement Marketing Ideas to Increase Job Volume

Posted by Cynthia Fedor on July 6th, 2012 | 1 Response

For service professionals that conduct most of their business away from the office and out in the field, finding the time for marketing and lead generation can be difficult. However, there are some simple things home services professionals can do in order to kill two birds with one stone, so to speak, and effectively attract new business while working on existing job sites.

1) Make your service trucks and trailers advertise for you.

Vehicle wraps and truck-side billboard advertising isn’t a new concept but it is amazing to see how many service vehicles lack signage of any kind. Those that do often include the bare minimum of information and do little to address why prospects should consider one company over another. It’s no longer enough to slap the company name and a phone number on the car door and expect the phone to ring off the hook. Read More »

5 Tips for Effective Direct Mail Postcard Campaigns

Posted by Cynthia Fedor on June 15th, 2012 | 5 Responses

http://thedirectmarketingvoice.com/wp-content/uploads/2012/06/kitty_mailbox.jpgEven in today’s social- and digital-media-rich environment, well thought out direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Done correctly, direct mail can be an affordable small business marketing tool that provides exceptional results.  And, although there is no secret formula for direct mail design and strategy that will guarantee 100% response from all recipients, there are best practices marketers should follow to increase brand visibility, consumer response rates and overall ROI.

Over time, these fundamentals haven’t changed much. When I asked the question on LinkedIn, “If you only had one direct mail marketing tip to share, what would it be?” these five core essential tips for effective direct mail postcard marketing stood out. Read More »

7 Apps for Managing and Growing Business from Your Office on Wheels

Posted by Cynthia Fedor on May 10th, 2012 | Leave a Comment

in car mobile office

By 2013, 34.9 percent of the global population—roughly 1.19 billion people—will conduct business while on the go, according to a Worldwide Mobile Worker Population Forecast published by the marketing intelligence firm IDC. A large segment of this group is in their vehicles daily, managing business and marketing efforts from a makeshift office on wheels.

For those in the home services industry—remodelers, home cleaners, landscapers, roofers, real estate agents, etc.—this is especially true. Smart phones and access to productivity apps offer an opportunity to effectively market, manage, and grow business in between appointments, from virtually anywhere. Read More »

6 Things to Know About Pitching Your Business, Product, or Service–Tips from an Angel Investor

Posted by Cynthia Fedor on May 3rd, 2012 | 1 Response

During this year’s Future Insights Live conference, a few hand-selected attendees had the opportunity to pitch their mobile or web app to a panel of  judges that included, among others, Jason Calacanis, angel investor and founder of the video learning site Mahalo.com, and Jason Nazar, founder of the document resource site, DocStoc.com. After hearing the pitches, the panel asked each presenter questions in order to better understand the apps and the company’s business models.

Through their questions and commentary, they provided the following tips on how to successfully pitch a business and/or product. Although the guidance was for pitching to investors, these same tips apply when speaking to, or marketing to, your customer base. Read More »

Direct Mail Strategy: JCPenney’s New Postcard Campaign

Posted by Cynthia Fedor on April 17th, 2012 | 2 Responses

Last month when I read about JCPenney’s new integrated marketing strategy I was excited to see how the retailer would execute on the direct mail component of their plan. Through the approach described in the article, JCP seemed to understand the value of highly targeted and personalized direct mail as part of an integrated mix and the role it could play in getting people into physical store locations.

JCPenney Marketing

“We’re focused on targeting our customers through an integrated marketing campaign, and direct mail is a key component to this outreach strategy,” says Kate Coultas, spokesperson for JCPenney. Source: Deliver Magazine

This month, I received my first direct mail postcard from JCPenney. The oversized square format along with their bold new logo caught my eye; however, they failed to keep my attention and motivate action. In this post, I’ll outline a few things they can do to make future direct mail touches more effective. Read More »

Even Small Contributions Can Make a Big Impact on Community

Posted by Cynthia Fedor on April 17th, 2012 | Leave a Comment

2012 Ballet Austin Guild

Every now and again, we have an opportunity to pause and step away from the rush of business activities to personally connect with people that make a positive impact in our communities. Last week, I was delighted to attend the Ballet Austin Guild’s Women on Their Toes luncheon and have that chance. Each year, this event takes a moment to highlight the service of individuals that selflessly volunteer their time to ensure the success of local non-profit organizations.

This year’s honorees included:

  • Jarret Crippen with the Breast Cancer Resource Centers of Texas
  • Griffin Davis of The Trail Foundation
  • Lauren Espinoza of Badgerdog Literary Publishing
  • Jenny Eversole with Hospice Austin
  • Amrita Moor of The Amala foundation
  • Kerri Morrison with New Milestones Foundation
  • Misty O’Neal of Texas Hearing and Service Dogs
  • Mary Ann Parker with the Assistance League® of Austin
  • Jimmy Shields of The Christi Center
  • Ted Whatley with Breakthrough Austin

Their personal stories and action inspires me to find ways that I can make a difference in my community. It all starts with a human element. Whether you’re engaging with people via social networks, through your work, or face-to-face, realize that you can encourage positive change in your community. Read More »

QuantumDigital Launches QCards, the First Ever Direct Mail Marketing iPhone App

Posted by Cynthia Fedor on April 11th, 2012 | 2 Responses

local direct mail postcard marketing

It’s official! QuantumDigital just launched QCards, the first direct mail marketing iPhone app designed to help SMBs grow local business while on the go.

Through QCards, users can create, print and mail vibrant, full-color postcards to market their business in local neighborhoods–right from their iPhone. What’s unique about this application is that it offers users the ability to generate neighborhood mailing lists on the fly by using their smartphone’s geo-location feature or by typing in a target location. Service-based business professionals–like house painters, landscapers, real estate agents, or residential cleaners–no longer have to walk door to door distributing business cards or door hangers to prospects surrounding job sites. They can simply take a picture with their iPhone, write a personal message, and even link to their website or a video via QR code, then mail postcards to the neighborhood audience. SMBs can market their business in a matter of minutes; postcards mail next business day so they can start seeing results quickly. Read More »

Creative Block: Finding Sources of Inspiration Online

Posted by Cynthia Fedor on March 30th, 2012 | Leave a Comment

Finding yourself in the midst of a creative block is the pits! What’s worse is that the more you fight it and try to work through an idea roadblock, the more frustrated you feel. When it comes to generating the latest and greatest BIG IDEA that will get your business noticed, sometimes it helps to let down your guard and simply play the role of spectator for a bit. Often, checking out what others are doing and allowing yourself to be inspired by their work can help kick start the creative mechanism in your own mind.

Here are a few great sources to turn to when you find yourself in a creative rut. Read More »

Small Business Marketing Tips from #SXSWi 2012

Posted by Cynthia Fedor on March 14th, 2012 | 1 Response

sxsw2012

Didn’t get to attend the SXSW Interactive Festival in Austin this year? Have no fear. There’s a ton of notes available on Twitter. To make it easier than sifting through all of the information to find useful bits of information, I’ve outlined some helpful tweets from just a couple of the panels that I attended.

Feel free to use the associated hashtags to discover more information about each panel or leave a comment for this post to get a conversation started here. Read More »

5 Mobile Trends Every Small Business Marketer Needs to Know

Posted by Cynthia Fedor on March 7th, 2012 | 1 Response

If you haven’t already, you need to start thinking about how consumers may interact with your business via mobile devices. According to comScore’s latest report, “2012 Mobile Future in Focus,” smartphone ownership nearly doubled in 2011 alone (more than 100 million Americans now have a smartphone) and a growing number of consumers are using them to perform activities such as search, email, social networking, and shopping.

Here are a few highlights from the report and why these mobile trends should matter to you.

Nearly 50% of U.S. and Canadian mobile subscribers used mobile browsers. That means they’re potentially visiting your website while on their smartphone, tablet, or other mobile device with access to the web. If your website is not optimized to look good or be functional on these devices, you could be providing an unsatisfactory user experience or even losing customers.

Tips on getting your site ready for mobile devices: choose blog/website templates that utilize responsive design or that are mobile-friendly; choose an ecommerce solution that offers a mobile version of your store site in parallel with the ‘regular’ version; or use tools like Mobify to create a mobile version of your existing site. Read More »