In any small business, decisions about paid promotion often end up in a toss up between saving pennies by going small (but getting something out there), and going big to stand out. This is especially true for solopreneurs, including real estate professionals. With just a bit of advanced planning, this week’s tip allows you to have your cake and eat it, too.
Bigger formats simply work better. Instead of a standard postcard format (4.25″ by 5.5″), use a jumbo (5.5″ by 8.5″) or panoramic (5.75″ by 11″), which traditionally pull a higher response rate. You can make up the cost difference by sending these over-sized cards by standard mail instead of first class.
If you’re the type to always play it safe when it comes to your real estate postcard campaigns, try something new this month. Take a different direction than the rest and stand out in the mailbox.