Spring is upon us, so it’s the perfect time to do some spring cleaning…of your postcard mailing list, that is! When was the last time you took a good look at your list? If you are wondering why it’s important, consider today’s advice:
Your list is the most important ingredient to the success of your direct mailer. The offer or call to action is the second most important element. Want to grow your list? Consider doing some joint postcard marketing with a local business that compliments yours – including their logo/name and signature offer. That way, you not only share contacts, but costs as well.