Realtors: does offering something for “free” scare you? Hopefully today’s tip from Secrets of Successful Direct Mail will make you reconsider the idea of offering something for free in your next real estate postcard marketing campaign.
There is no stronger word in copy than FREE. Such as a FREE market report, FREE home improvement kit or FREE market analysis.
Please keep in mind that ‘free’ is much more powerful than ‘almost free’ or ‘reduced’ when it comes to an offer. This is based on the Law of Reciprocity: when you do something for someone, they will feel obliged or inspired to do something for you in return.
You tell us: how have you used free offers in your campaigns? Leave some examples in the comments section – we’d love to hear from you!