As a follow up to last week’s tip, we thought it important to share this one with you. Keeping your postcard message simple is a key concept, but we hope today’s tip from Richard Benson’s Secrets of Successful Direct Mail will go one step further to keep you from making a messaging mistake we see far too often. Try it out and see if your real estate postcard campaign performs even better!
You cannot sell 2 core ideas in the same mailer. Always focus on 1 core idea only.
Keep your postcard marketing recipients laser focused on the one action you want them to take, and avoid leaving them guessing what you want them to do.