Quick Tip Tuesday: November 5 – Direct Mail Messaging

Posted by QuantumDigital on November 5th, 2013

Direct Mail PostcardMany realtors and small business owners find it challenging to decide what to say on their direct mail postcards. That blank postcard taunts you, daring you to come up with something compelling that will get people to take action.

This quick real estate messaging tip from QuantumDigital CMO Eric Cosway might get you thinking in a new direction.

When mailing a Just Listed postcard, keep in mind that benefit statements always outperform feature statements. So, take each main feature and turn into a benefit statement.

Example:

Feature Statement: oversized 3 car garage

Benefit Statement: extra storage for all of your expensive toys!

Don’t forget to include a high-quality photo of your new listing. Need some tips? Visit this post: Photography and Postcard Marketing – How to Make the Marriage Work.

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