Looking at the results of our latest poll, we hear that our readers are most in need of direct mail postcard design tips. So, tune into our next few weeks of Quick Tip Tuesdays for tips on designing postcards! Today, we’re starting with some basics – choosing card stock and getting your postcard to stand out.
The heavier your postcard card stock, the more important and valuable your postcard “feels” as your reader or mail screener sorts through the mail.
Rather than printing on white stock, how about using a high impact color such as neon green? Any color will stand out from the plethora of white postcards.