Today’s quick tip comes from one of our go-to real estate books, Gary Keller’s The Millionaire Real Estate Agent. Know of some other excellent real estate books or resources we should add to our shelves? Let us know by leaving a comment – we’d love your suggestions!
Build your entire direct mail lead generation model around generating seller listings. The more listings you generate means that you get more advertising on Internet MLSs, websites, newspapers, etc. The more listings you have maximizes your public persona and personal brand. Sales leads are good, listings leads are critical. The best approach to listing generation is to set up a model that you can systematically execute. Once you decide on a model, your entire focus becomes implementing the model on a week to week basis.