Homeowners are busy. There’s always another decision to make, bill to pay, child to entertain, or home improvement project to take on. One of the easiest and most cost-effective ways for agents to network with homeowners is to reach them through their mailboxes. After all, direct mail has a 100% open rate. For this week’s tip, here are some compelling statistics from QuantumDigital about networking in this fashion.
- ~63% of sellers choose the first agent they contact
- ~54% of sellers choose their listing agent without using a referral