Quick Tip Tuesday: July 9 – Leveraging Local Real Estate Credentials

Posted by QuantumDigital on July 9th, 2013

In the real estate industry, it’s essential to showcase your local and community knowledge. Today’s tip from QuantumDigital‘s Chief Marketing Officer Eric Cosway gives you suggestions for using direct mail to encourage this type of engagement with prospects.

Emphasizing your community/local credentials and involvement can be an effective strategy to differentiate you from your competition. Including a call to action on your postcards to “Sign up for neighborhood email updates at xxx.com”, ”Follow my neighborhood Tweets at @xxx”, or “Check out my Facebook page for community/neighborhood information” is a powerful tactic to build your prospect database.

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