Quick Tip Tuesday: June 11 – Postcard Messaging

Posted by QuantumDigital on June 11th, 2013

Here’s a quick postcard messaging and design tip you can put into practice immediately.

Think of the front of your postcards as your marketing “billboard”. Move most of your copy to the address side of the card. Having your main/key message on the address side directly across from the address label is an effective “hot spot” strategy. Hot spots tend to be the first blocks that get read. Always reinforce your main message on both sides of your postcards – give readers a reason to turn the card over and read both sides. 

Comments

  1. Posted June 12, 2013 a 7:37 pm | Permalink

    A wonderful tip that helps you to rethink your postcard designs, that shakes up the creative process for them a bit. I will definitely be passing this on. Thanks!

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