Quick Tip Tuesday: June 4 – Mailing Frequency

Posted by QuantumDigital on June 4th, 2013

You have likely heard time and time again that consistency and frequency are of utmost importance in any direct mail effort. Wondering how “frequent” and “consistent” are defined? Take a look at today’s quick tip.

 

 

 

Consistency is key. It takes 7 to 12 touches to forge memory of a message and/or to motivate action. Solo mail seldom works. Frequency also makes the difference. It has been proven that at least 6-7 impressions over a short period of time are necessary to generate awareness. The fact is that you will experience better results by mailing the same 100 people 6 times than you would by mailing 600 people once.

 

Comments

  1. Posted June 5, 2013 a 5:44 pm | Permalink

    A great quick tip – the last line is especially poignant! It’s not necessarily just about how many people you reach out to, but how many consecutive times you reach out to them and the quality of your content.

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