There’s no doubt that in some months, it’s a bit easier to come up with postcard marketing and other direct mail ideas than in May and June. This doesn’t mean you should ignore your customer and prospect database and wait for more obvious opportunities. In fact, it’s just these kinds of months that may offer some really great untapped potential. After all, there will likely be less competition in the mailbox, making your direct mail piece stand out even more.
Need some excuses to mail in May? Take a look at some of these ideas and maybe they will offer some inspiration.
* The Roofer Who Sent Roof Tiles. A great way to stand out is to either include a small piece of what you are offering with your mailing or to make the image of your postcard mailer an attention-grabbing spin on what you do. A classic example is the roofer who sent a roofing tile to his list with a short note and reminder it’s time to get the roof checked. Making the entire front side of your postcard an image of a roofing tile would work as well. No matter what it is your small business offers, there’s likely a version of this that will work for you.
* A May Coupon. Let’s not forget May 1st is May Day – a celebration of spring and of hard work throughout the year. Why not offer a coupon that’s good for the month? A day spa could offer a May discount as a way for people to relax, with a message such as “You work hard. In celebration of May Day, treat yourself to a relaxing massage or facial this month!”
* Cinco de Mayo Postcards. May 5th, the Mexican holiday of Cinco de Mayo, offers a great postcard marketing opportunity. It is the perfect time for a restaurant or bar to offer a special themed night, but can also work a multitude of other small businesses. Embrace the imagery of the holiday (think Mexican style hats and musicians) and include a bit of Spanish language in your messaging. It’s a good way to raise your profile in the Spanish speaking market, and also demonstrates a fun, positive spirit to all.
* Season Specific Direct Mail. Landscapers, pool cleaning services, and other companies who offer much needed seasonal services should jump on the chance to mail to their customer and prospect database in May. You definitely want to keep your name in client’s minds and a direct mail postcard with a friendly reminder that it’s time to take care of seasonal household duties is a great way to do so.
* May Flowers for Mom. Studies show that men are notorious for waiting until the absolute last moment to shop for Mother’s Day. If you are a flower shop or other gift-related business, a Mother’s Day reminder can be worth it’s weight in gold. “Don’t wait to the last second for Mom” with a humorous image of a man or woman flustered an in a rush could really resonate with both men and women who have made the mistake in the past.
*National Home Remodeling Month. May is a great time for home remodelers to offer special discounts or promotions in celebration of National Home Remodeling Month. Your direct mail campaign could also be education-based, sharing the benefits of hiring a professional remodeler versus doing it yourself. Here are some other tips from the National Association of Home Builders to help you brainstorm a robust, multi-channel campaign.
Now there’s officially no excuse not to mail in May. Hopefully some of these ideas can be worked into your own campaigns and make May a tremendously successful month for your small business. Good luck!