Here’s an excellent direct mail tip from Gary Keller’s book, The Millionaire Real Estate Agent. Although it is real estate specific, this tip can be applied to any small business.
Invest in yourself, market your name and local presence. According to NAR, 86.5% of all sellers seem to only have room in their minds for 1-2 real estate agents. It is important to have a systematic direct mail monthly program that keeps you top of mind. The name of the game is to get “mind share” in your local target communities.