Beginning today, we will be bringing you a quick direct mail tip every Tuesday! These tips come to you from a variety of sources: industry standards and best practices, industry trends, and based on our own 25+ year history and experience in direct mail. We hope you can put these into practice in your own marketing campaigns, and we encourage you to share your own advice and experience in the comments section. Enjoy!
Today’s Quick Tip
Don’t cram too many details onto one postcard.
Instead, drive the reader to a website or phone number where they can get more information
about you and your business.