Some people are of the opinion that sending holiday e-cards are “as welcome as Scrooge at Christmas dinner.” I disagree. I think there are circumstances when an email is the best option for holiday greetings.
We can safely say that friends and family should get a personal, handwritten message from us, perhaps along with a bit of news or a family photo. But what about holiday greetings sent from your business? How do you decide whether to send a printed card or an email?
If your list is short or you can afford the time, the most personal greeting would be to send a printed greeting card with your handwritten signature. If you normally communicate with your customers digitally, however, or if your client list is very large, then perhaps emailing your holiday greeting is the best option. For those who are short on time, but prefer to send a printed card, perhaps a mailed postcard with a custom message on the back is the perfect option.
Which type of business holiday greetings do you like to receive?
Does it matter to you whether it is an email, a postcard, or a traditional folded greeting card in an envelope? Do you agree that there are times when an email greeting can or should be sent instead of a printed card?
Please share your views! I look forward to reading your comments!