May 24th, 2010 | by Jamie Matusek
RISMedia announced the findings from a new HomeGain marketing survey where real estate agents indicate postcards are yielding the highest response over popular social media platforms. The article titled, Social Media vs. Direct Mail goes on to share that even though this type of marketing has been around for decades, it is still working.
QuantumDigital was in fact founded to help agents with making a name for themselves in their local markets using postcards. Technology has improved allowing agents to send personalized postcards to drive potential prospects online where they can view more information about themselves and their listings. The new TriggerMarketing™ automated marketing system has also been developed to close the loop between sending a postcard and receiving a real-time warm lead.
It shows that marketing success is truly achieved when you use a mix of mediums for prospecting — postcards, printed materials, websites and social media can all be used in conjunction to drive awareness and response.
May 7th, 2010 | by Jamie Matusek
In the midst of outlining strategy for a new marketing campaign and summarizing the metrics I need to track on said campaign, I happened across an interesting article on adage.com, “The Case for Less Data and More Vision.” Near the end of the article, the author, Jonathan Salem Baskin writes,
We need to stop embracing the latest variable or dashboard VU meter and demand a better, bigger, more thoughtful perspective on how to measure the ways marketing outreach meshes with consumer needs and expectations.
His statement confirmed my direction on the true goals of my upcoming campaign – to capture relevant market data, giving me a clear picture of the challenges that my prospective clients are facing, creating a relationship with said prospects based on their terms and needs, and adding them as a new customer by selling them a direct marketing solution that works…well, for THEM.
We too often get caught up in tracking numbers – hits, clicks, usage – and forget the main reason we are in business: to truly understand the client and customer challenges, needs and business goals by asking key questions; thereby increasing sales.
Imagine if you had data on an individual, not just a name and address, but what they are challenged with in their businesses (for BtoB). Your direct mail and email campaigns would take on a new light. They’d be personalized and relevant.
Ultimately, we should all develop better technologies, products and services that meet those relevant needs and see an increase in repeat sales — a metric worth tracking.
