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Forrester Releases 2010 Mobile Trends Report
By Jamie Klemcke | January 18, 2010
As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix. I came across Thomas Husson’s blog post today that highlights his views on the 2010 Mobile Trends.
I’m not going to say that 2010 will be “the year of mobile” or “the year of mobile marketing.” I think 2010 is more likely to be the “year that every firm needs a mobile strategy.” Thomas Husson, Senior Analyst, Forrester
For more information, check out the 2010 Mobile Trends executive summary.