Archives for January 2010

Forrester Releases 2010 Mobile Trends Report

January 18th, 2010 | by Jamie Klemcke

As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix.  I came across Thomas Husson’s blog post today that highlights his views on the 2010 Mobile Trends.

I’m not going to say that 2010 will be “the year of mobile” or “the year of mobile marketing.” I think 2010 is more likely to be the “year that every firm needs a mobile strategy.” Thomas Husson, Senior Analyst, Forrester

For more information, check out the 2010 Mobile Trends executive summary.

Is Email Marketing The ROI King?

January 15th, 2010 | by Robert "Dude" Spellings, Jr.

Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.

The article does make the point, rather subtly, that email has the best ROI when it’s done right.  I would have made that more clear.  Blasting out email for any address you can get your hands on won’t have a decent ROI, but sending relevant emails to people who want to hear what you have to say is very effective.  That’s the key: be relevant and send to people who want to hear from you.