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Archive for January, 2010

Forrester Releases 2010 Mobile Trends Report

Monday, January 18th, 2010

As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix.  I came across Thomas Husson’s [...]

Is Email Marketing The ROI King?

Friday, January 15th, 2010

Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.
The article does make the point, rather subtly, that email has the best ROI when it’s done right.  I would have made that more clear.  Blasting out email for any address [...]

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