Archive for December, 2009
Is there Interactive Marketing Burnout?
Wednesday, December 30th, 2009It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm. This is the way it should be – no one should be in my home looking over my shoulder as I open my mail. It’s a question of place, and privacy. Direct mail gives us the time [...]
QuantumDigital Helps Santa Deliver Christmas Wishes to Children in Need
Wednesday, December 9th, 2009It feels so good to help those in need all year round, and we do so by participating with Mobile Loaves & Fishes and Angel Tree Prison Fellowship among others. But I’ll admit it feels exceptionally good to bring a smile to a child’s face during the holiday season. I can just imagine the look [...]
Top Direct Marketing Insights from the QuantumDigital booth, NAR 2009
Monday, December 7th, 2009For all real estate professionals, here is a final review of the key direct marketing highlights from the QuantumDigital booth at the 2009 REALTORS® Conference & Expo.
Key topics at the booth included:
How to use social media with direct mail.
New social media postcards and personalized postcards to increase ROI
How to automate farming and buyer follow-up campaigns
MLS [...]
The Worst Direct Mail Postcard?
Thursday, December 3rd, 2009I am going to use a postcard that my wife received in the mail as an example that might be good to share with a wider audience. I typically want to support small hispanic-owned businesses, so in this case I’m going to hide easily identifyable information to protect their identity. There are two main reasons [...]