Friday night was an exciting opening night at the QuantumDigital booth! Over 100 real estate professionals stopped by to take part in the magic of Lee Lentz and were eager to hear more about how to use social media and direct mail together to establish a closer connection with past customers and potential new prospects.

We’ve attended the top real estate conferences this year, and have heard that transparency is paramount in real estate today and that consumers are demanding to be communicated with on THEIR terms. In many cases, this means getting involved online with social media outlets.

I shared with attendees that we recently surveyed over 2600 real estate professionals nationwide and 67% of them are getting involved in the Facebook conversation. I went on to share our new personal impact postcards that include variable data – adding more personalization to their communication. Just another way we are trying to help agents spread the word about their social activities, websites and of course just listed and sold announcements. Many of the attendees at the booth stated that they are on Facebook and are using it as another touch to their marketing mix.

Gino Blefari, President & CEO, Intero Real Estate stopped by to give us a brief overview of his take on the real estate market, what his company is doing to prepare for 2010 and what he’ll be covering at the January Ignite Real Estate Marketing Summit being hosted by QuantumDigital. “MLS integration is a great additional service offered by QuantumDigital and I’m looking forward to finding out more for my own agents,” said Blefari. “My take on 2010 is that expense reduction will be key to prepare for the new year.”

Today we are kicking off day 2… stay tuned for upcoming video highlights of the show and the magic musings of Lee Lentz.