Comments on: This is not Junk Mail. http://thedirectmarketingvoice.com/2009/11/11/this-is-not-junk-mail/ You blog stop for everything direct mail, eMarketing and on-demand printing Fri, 03 Sep 2010 14:58:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Scott http://thedirectmarketingvoice.com/2009/11/11/this-is-not-junk-mail/comment-page-1/#comment-424 Scott Mon, 18 Jan 2010 15:29:45 +0000 http://thedirectmarketingvoice.com/?p=2374#comment-424 The fact remains, this IS junk mail, and the lower the signal-to-noise ratio gets, the harder it is for people to weed out the important bits of mail from the ridiculous offers from non-entities like Clear. Praising the decision to mark a junk-mail envelope as non-junk-mail is heinous. This is a practice that should be ended, if not scorned. The fact remains, this IS junk mail, and the lower the signal-to-noise ratio gets, the harder it is for people to weed out the important bits of mail from the ridiculous offers from non-entities like Clear.

Praising the decision to mark a junk-mail envelope as non-junk-mail is heinous. This is a practice that should be ended, if not scorned.

]]> By: Ted http://thedirectmarketingvoice.com/2009/11/11/this-is-not-junk-mail/comment-page-1/#comment-423 Ted Sat, 16 Jan 2010 17:05:15 +0000 http://thedirectmarketingvoice.com/?p=2374#comment-423 I also was lured into opening the envelope even though I was not in the market for their service. I had to see if this truly was 'Not Junk Mail'. In my opinion and I would guess in the opinion of the vast majority of the population, this is, by informal definition, junk mail. Which makes the advertising a lie, and when someone enters a conversation with me with a lie, then they have lost me. I wouldn't now consider Clear service even if it was a smoking deal. Lying just pisses me off and that's that. Unfortunately lying has become a part of our culture that's acceptable, especially in advertising. I also was lured into opening the envelope even though I was not in the market for their service. I had to see if this truly was ‘Not Junk Mail’. In my opinion and I would guess in the opinion of the vast majority of the population, this is, by informal definition, junk mail. Which makes the advertising a lie, and when someone enters a conversation with me with a lie, then they have lost me. I wouldn’t now consider Clear service even if it was a smoking deal. Lying just pisses me off and that’s that. Unfortunately lying has become a part of our culture that’s acceptable, especially in advertising.

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