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Integrating Social with Traditional Direct Marketing for Growth
By Cynthia Fedor | October 16, 2009
A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper offers strategies and tactics that businesses can employ to best use both traditional and emerging marketing channels. It’s a great read, has lots of statistics and a few examples of how companies are integrating social into their marketing strategies to benefit their business and their consumers. Better yet… it’s free!
Download the whitepaper here >
Whitepaper Summary:
Social Media & Direct Mail: Join the Conversation & Gain More Leads
Consumers today crave genuine, reciprocal relationships with brands. These consumers want engagement, community and a voice. As a result, savvy marketers are applying new techniques and technologies to traditional direct marketing channels, such as direct mail and email, in order to better engage with existing customers, attract new prospects and motivate open communication.