Archive for October, 2009
2010 is the Year We Bounce Out of a Recession
Wednesday, October 21st, 2009I came across a great graphic as part of Mary Meeker’s presentation covered on TechCrunch. It shows that according to Morgan Stanley’s regression analysis the United States will see spending on Advertising increase in 2010. This is important in light of the fact that many organizations are still reviewing each and every cost on the [...]
Integrating Social with Traditional Direct Marketing for Growth
Friday, October 16th, 2009A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper [...]
Real Estate Agents: Stop Selling Houses, Start Selling ‘You’ as a Brand
Monday, October 5th, 2009A common question or hot topic that’s being discussed by real estate professionals today is: “How do I use social media to increase my business?”
For starters, stop flooding your audience’s Twitter and Facebook feeds with nothing but house listings. It’s annoying – especially if your listing announcements are in ALL CAPS – and it doesn’t [...]
Marketers Create Communities Rather Than Communications
Friday, October 2nd, 2009DMNews senior editor Chantal Todé speaks with Jeff Swystun, chief communications officer at DDB Worldwide and keynote speaker at QuantumDigital’s Marketing Summit in Austin, TX.
Jeff shares insights on branding and how more and more marketers are moving from creating communications to creating communities.
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Agencies Explore Digital Print in Austin, Tx
Friday, October 2nd, 2009Chantal Todé with DMNews shares about her trip to the Marketing Innovation & Discovery Summit hosted at QuantumDigital.
“What I heard from these representatives [agency executives] is that they were there to learn more about digital print and variable data print with the goal of being able to talk authoritatively about these solutions with their bosses [...]