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The Direct Marketing Voice Links 9-1-2009
By admin | September 1, 2009
Soup, sand, and rancid cheese: The craziest direct mail test in history
via directcreative.com The idea was simple: mail a bunch of silly, outrageous objects and see what gets delivered and what doesn’t. What kind of objects? One was a can of Progresso Classics Split Pea Soup with an address label on the side. That one didn’t make it.
via printceo.com First of all, we need to disabuse ourselves of the notion that pixels are somehow pure and and holy and that that paper is the spawn of Satan. (Although some mills do have a grade they refer to as Satan Uncoated, used for printing really evil documents like insurance forms and Ayn Rand novels.)
It’s cool to be uncool on Facebook
via blogs.forrester.com Health insurance isn’t cool, government agencies aren’t hip and medical equipment isn’t very social. However, many companies that pedal these products and services work with me on a regular basis to understand how they can make social media work for their marketing needs.