Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
Archives for August 2009
Driving Online Conversations
August 26th, 2009 | by Eric Cosway
The Direct Marketing Voice Links 8-25-2009
August 25th, 2009 | by admin
Why you should proof ads in triplicate: The Bizarre Ads of Dr. Alexander Kalk
via blogs.riverfronttimes.com Story about a physician who himself suffered from a psychiatric condition during the time he placed his own advertising in a local periodical.
4 Steps to Sold: Making AIDA Work for You in Real Estate Marketing
via www.biggerpockets.com What is AIDA and How Can it Help in Your Real Estate Marketing? AIDA was devised, by the real Mad Men, as a way to walk a prospect through the psychological steps he takes on the way to engaging your service.
via themarketingspotblog.com Social Media and all the new online New Media create an array of innovative ways to market your goods and services, particularly for the savvy Guerrilla Marketer. Does that mean you drop traditional marketing? Likely not. I am sometimes criticized for taking an all or nothing kind of approach toward Social Media Marketing as opposed to Traditional Marketing.
DMA 2009 and Optimizing Direct Mail
August 24th, 2009 | by Eric Cosway
Eric Cosway, CMO of QuantumDigital, talks about this year’s DMA conference and optimizing direct mail.
Caught Between the Red and Green Lights in Business
August 24th, 2009 | by Cynthia Fedor
I wanted to share with you a cartoon by Tom Fishburne called “Mixed Signals.” It made me laugh because it’s so true sometimes. Especially when there’s a lot happening all at once, it’s not always easy to see a clear path leading to your main end goal.
In business, it’s understood that you’ve got to be flexible. Projects continually evolve. No matter how much thought you’ve invested during the planning stage of a project, there always seems to be changes along the way. This is not necessarily a bad thing. It’s just the way life is sometimes.
The important thing to remember: Don’t get so wrapped up in the execution of a project that you forget your business’ purpose and the objective of the project.
Tell me, what do you do to stay on track and stay sane?
The Direct Marketing Voice Links 8-21-2009
August 21st, 2009 | by admin
Short Or Long Copy In Newsletters: What’s The Smart Choice?
via www.mediapost.com Recently I read a quote from an email expert who flatly stated, “the purpose of email is to get people to click on links.” Really? This point of view assumes that an email in itself cannot contain any useful information. All it can do is point to information located elsewhere and induce readers to surf there. Also, some experts theorize that short copy with many links is better than long copy because “people don’t have time to read emails.” But if this is true, why would they assume the same people have time to read a Web site?
What we have here…is a failure to communicate! Part 1
via marketresearchoptimized.com The call to action was to either to visit a website or to call a toll-free number. Since the last thing I wanted at the moment was to talk with a sales rep (I just wanted information to compare their offer to my current provider), I typed in the web address. What I was expecting in going to the web was a portal to information on this company’s plans for business owners. After all, they had addressed the letter to me as a business owner at the business address. What I received was a landing page with a headline of “products for individuals.” Ut-oh, I wanted small business plans and I’m seeing “individuals”. Not good. Moreover, the page had NO information on healthcare plans. Instead, it asked me to complete an online form to receive a free gift….
