For this week’s post, I wanted to share a fun interactive chart containing data collected from The American Time Use Survey. The survey identifies what Americans spend their time doing each day. The chart also allows users to break down data based on demographics.
Not only is this chart a bit of eye candy, but marketers can learn something from it too… perhaps, how beneficial it is to use demographic segmentation for finding new prospects and making marketing messages more relevant for existing customers.
Enjoy!
