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The Direct Marketing Voice Links 8-14-2009
By admin | August 14, 2009
Email: Electronic Direct Mail?
via www.theagitator.net No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]
8 Tips to Stimulate Your Small Business
via www.womenhomebusiness.com Consider how having a video can help your business grow and get more buzz. Look at how a presence in social networking sites such as MySpace can grow your business. Or whether direct mail can work wonders for your business.
Beth Harte: 19 Things Social Media Consultants or Agencies Can’t Teach You
via www.mpdailyfix.com A few weeks ago Marc Meyer of Digital Response Marketing Group had a simple, but impactful post on his blog that explains a basic social media conundrum: “I can show you how to use a social platform, but I can’t show you how to be social.” Marc and I have put our heads together to come up with a list of things that social media consultants and/or agencies can’t teach organizations to do.
The Proper Use of Graphic Design Typography
via www.ballantine.com It is important to give typography as much consideration in solving a design problem as color, imagery and composition. Experience and sensitivity to type design will make the difference between a piece that merely “reads” to one that “communicates.”
Marketing – Function or Profession? An Evaluation of the Marketer’s Role
via www.marketingpower.com Is marketing a function or a true profession? In this article, Dr. Roger Sinclair asserts that marketers perform a critical function but need to move beyond merely being “functionaries”. He suggests that today’s marketers must acquire key skill sets in the areas of brand equity, finance, accounting and metrics.