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The Direct Marketing Voice Links 8-10-2009
By admin | August 10, 2009
MarketingSherpa: Protect Your List: How to Fight 3 Internal Battles over Email Strategy
via www.marketingsherpa.com Battle #2. Explain the risks of increased frequency
Other members of your company may have a misconception about the resiliency of your email list. Non-email experts may assume that you can simply send more and more messages to your subscribers to boost results.
Jerry Garcia: The Godfather of social networking [and Direct Mail?]
via www.punditreview.com 1973 From Sandy Troy’s 1994 biography of Garcia, Part of the band’s confidence in starting their own label was rooted in the Dead Freaks Unite campaign initiated by Garcia on the inside of Grateful Dead (album), which had the following notice, “DEAD FREAKS UNITE: Who are you? Where are you? Send us your name and address and we’ll keep you informed.” The response was overwhelming and the band quickly built up a list of twenty-five thousand names. With this direct mail list and a newsletter to communicate information, the band had an effective link with their fans, now known as Dead Heads.” Garcia and the Dead didn’t just build a social network, they monetized it. Out of that list grew a business empire that eventually included music, a full line of merchandise, even ice cream, designer neckware and art.
via www.edytaszyszlo.com Styling is an art which is generally overlooked by the public, simply because they are unaware of the delicate nature of prepping that goes into most everything they see on TV, in advertising and direct mail. Great styling is a combination of vision, artful styling and photography.