Archive for August, 2009
« Previous EntriesWOW Customer Service
Monday, August 31st, 2009Eric Cosway talks with Freddie Baird, EVP and COO of QuantumDigital, about the WOW customer service principle, what it means to their associates and to their clients.
The Direct Marketing Voice Links 8-31-2009
Monday, August 31st, 2009Email and Direct Mail made Gains, Direct Mail largest spending category
via dmnews.com Direct mail remained the largest direct marketing category in 2008, with spending up 2.9% to $35.44 billion
MediaPost Publications Digital Takes Bigger Slice Of Shrinking WPP Pie, Now Accounts For 25%
via mediapost.com Digital and direct marketing related services now account for 25% of [...]
Are you kidding me? 50,000 an hour??
Friday, August 28th, 2009Eric Cosway lets us know exactly how QuantumDigital can process 50,000 mail pieces an hour, track them, and generate metrics with a high degree of accuracy.
Tomorrow’s Marketing Approach to First-Time Home-buyers
Friday, August 28th, 2009Real Estate professionals know that today’s market is challenging, but as the market shifts the best thing to do is to learn from the most recent industry data, and focus your marketing on those prospects that will become tomorrow’s clients. But how do you locate those prospects? Recently, Campbell Communications released survey results of data [...]
The Direct Marketing Voice Links 8-28-2009
Friday, August 28th, 2009Mail, Partnerships Increase Nonprofit’s Donations
via www.delivermagazine.com instead of just shrinking budgets, Komen for the Cure expanded its reach. Several months ago, even as the economy was worsening, the group partnered with publishing powerhouse Meredith Corp. for a fundraising campaign that perfectly matched the two organizations: A direct mail subscription offer, dubbed “Read for [...]
Driving Online Conversations
Wednesday, August 26th, 2009Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
The Direct Marketing Voice Links 8-25-2009
Tuesday, August 25th, 2009Why you should proof ads in triplicate: The Bizarre Ads of Dr. Alexander Kalk
via blogs.riverfronttimes.com Story about a physician who himself suffered from a psychiatric condition during the time he placed his own advertising in a local periodical.
4 Steps to Sold: Making AIDA Work for You in Real Estate Marketing
via www.biggerpockets.com What is AIDA [...]
DMA 2009 and Optimizing Direct Mail
Monday, August 24th, 2009Eric Cosway, CMO of QuantumDigital, talks about this year’s DMA conference and optimizing direct mail.
Caught Between the Red and Green Lights in Business
Monday, August 24th, 2009I wanted to share with you a cartoon by Tom Fishburne called “Mixed Signals.” It made me laugh because it’s so true sometimes. Especially when there’s a lot happening all at once, it’s not always easy to see a clear path leading to your main end goal.
In business, it’s understood that you’ve got to be [...]
The Direct Marketing Voice Links 8-21-2009
Friday, August 21st, 2009Short Or Long Copy In Newsletters: What’s The Smart Choice?
via www.mediapost.com Recently I read a quote from an email expert who flatly stated, “the purpose of email is to get people to click on links.” Really? This point of view assumes that an email in itself cannot contain any useful information. All it can [...]
Standardization Will Improve Deliverability
Friday, August 21st, 2009Reading one of my favorite email deliverability sites, I came across this article announcing what is believed to be the first attempt to aggregate email bounce codes into a single list. Warning: the rest of this post may get pretty geeked out, so proceed with caution.
Why Is This Good?
I will try to explain this [...]
Using Direct Mail to Build Opt-In Email List and Newsletter Subscribers
Thursday, August 20th, 2009Charles McKeever on his website Open Source Marketer, wrote about an interesting use of direct mail recently – that of a mechanism to boost email list subscribers. He received a piece from the audiobook company Audible, which is surprising considering how many online retailers have blinders on when it comes to any “traditional medias”, despite [...]
The “Auto-personalize Your Mailing” Mailing
Wednesday, August 19th, 2009I have to say, this is a clever idea. As a campaign to promote the ad agency Rapp, and their new name/image, Rapp sent out this interesting piece which consisted of a “box” which contained a button. That button, once you pushed it down, rubber stamped the recipient’s name onto the top of the letter. [...]
The Direct Marketing Voice Links 8-19-2009
Wednesday, August 19th, 2009Good direct mail design: let form follow function
via www.directcreative.com Good direct mail design is like good design in other fields. The best work results from a designer who understands how design is used to accomplish something. In other words, form should follow function. In the case of direct mail, the function is to deliver [...]
Demographically Speaking, How Do You Spend Your Time Each Day?
Monday, August 17th, 2009For this week’s post, I wanted to share a fun interactive chart containing data collected from The American Time Use Survey. The survey identifies what Americans spend their time doing each day. The chart also allows users to break down data based on demographics.
Not only is this chart a bit of eye candy, but marketers [...]