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The Direct Marketing Voice Links 7-29-2009
By admin | July 29, 2009
A Case for Personalization: Proof that Relevant Content is King
via thedirectmarketingvoice.com No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are. Many people would argue, including myself, that a one-size-fits-all approach in marketing is ineffective and a waste of time, money and resources.
Direct Mail Tip #2 « The Naked Idea
via www.ideadesign.ca Today’s tip is about my favourite topic in Direct Marketing: Testing. If you are spending the money to send mail out to your current donors or to potentially new donors – you should be testing something every single time. No testing = no learning.
via www.directcreative.com Do you know what a bingo card is? How about a buck slip. Or a bangtail? (Get your mind out of the gutter!) These terms may sound mysterious, but they’re just part of the official language of direct marketing. That’s probably why one of my most bookmarked pages is the Glossary of Direct Marketing Terms.