Hi everybody!  Yes it’s been eons since last I blogged, but I just had to break my self-imposed silence and share with you a very useful and occasionally humorous resource, the “Glossary of Direct Marketing Terms” from the good folks at directcreative.com.  Therein you will find such gems as:

Affinity — Meaningful connection between a group of people and the offer being made to them.

Cheshire Labels — Labels preprinted with mailing addresses and affixed to a mail piece.

ECOA — Short for E-mail Change of Address, a system to help update e-mail address lists.

Freemium — Free gift included in a mail package to increase response. The word is a spin off of “premium,” also a gift but which is usually given after a purchase.

Psychographics — Descriptive information about groups of people, such as lifestyle, attitudes, and values.

…and many, many more!  The list covers just about every term used in direct mail, e-mail, direct response advertising, plus a fair number of graphic design terms.  Read it.  Bookmark it.  Come back again and again!  Now, if you’ll excuse me, I’m off to Wal-Mart to stock up on Rockstar Juiced.  Have fun storming the castle!

(p.s. Incidentally, those are cans of Venom I’m holding in the photo above. I keep them on my desk to ward off the evil spirits of drowsiness and lethargy, as well as the occasional co-worker.)